Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Click here to learn more.

Tagged best of the blog

Here’s why humans are gullible: Read this book to avoid mistakes in life

thinkingfastandslowWhy are suckers born every minute? How can we explain “If it seems too good to be true, it probably is“? Why are humans encouraged to “think twice” before doing things? And why do we judge “books” by their covers?

The answers to those questions and many more can be found in Daniel Kahneman’s eye-opening book, Thinking Fast and Slow. It’s a fascinating, enlightening, and scientifically accessible read.

After decades of research, Kahneman discovered that the brain makes decisions in two ways. The first is system 1 thinking—the fast, almost involuntary, and largely gut-based decision-making required to operate. It quickly processes tasks like “eat this, pick up that, move out of the way,” and even, “stay alive.” System 1 makes hundreds, if not thousands, of decisions each day and is the “hero of the book,” says Kahneman. System 1 gets things done.

System 2, on the other hand, is slow to engage, deliberate, and lazy. It deals with doubt, uncertainty, statistics, and heavy cognitive loads like writing, performing surgery, solving advanced math—anything that requires intense focus, really. System 2 is not emotional. It’s the part of your brain that questions the source, asks for hard numbers to back up claims, and is innately critical. It deems things guilty until proven innocent.  Continue reading…