Vinyl records sustain digital future
Author’s note: This is the piece I pitched to the Miami Herald and DJ Times after our stay in Fort Lauderdale. The Herald said it was too “trade specific” and the Times said it was too “Stanton specific,” so I’m publishing it here so it can see the light of day. Enjoy.
HOLLYWOOD, Fl. — Despite three decades of newer technology, vinyl records are still crackling. In fact, vinyl sales grew last year, doubling to almost two million in the U.S., according to Nielsen Media Research—the highest they’ve been since 1991.
“Though vinyl’s popularity waned with the emergence of cassettes and CDs in the late 1980s, records continue to hold a niche in the music marketplace, especially among audiophiles and DJs,” says Joshua Friedlander, vice president of research for the Recording Industry Association of America (RIAA).
Helping to boost last year’s total is a growing number of teens who prefer the collectible nature and warmer sound of vinyl—comparable to listening to a “live” self-playing piano, as opposed to flat MP3s, which are often forgotten as quickly as they are downloaded.