Airborne settles false advertising suit for $23M. So who got duped?
Thanks to Good Morning America, we now know that the popular Airborne cold remedy is nothing more than an “extraordinarily expensive Vitamin C delivery system.” A placebo.
The Alka-Seltzer-like mixture originally claimed to be the “miracle cold buster” that could “get rid of most colds in 1 hour.” The company has since watered down those claims, obviously to avoid further litigation.