Over the last decade, I’ve written for, advised, coached, and been hired by some of the biggest names in media, technology, business, and entertainment. I don’t have all the answers, but I’m eager to share what I’ve learned.
In that time, this is what I know for sure: marketing is the way you let people know you exist. Content marketing is the ongoing explanation for why they should care (ie “What have you done for me lately?”)
The discipline — also called brand journalism, editorial, or thought leadership — matters because it helps companies persuade highly-informed buyers in an objective but favorable way. Originally invented by the world’s first newspaper in the 17th century, content marketing is the fastest growing form of marketing, reportedly doubling in size in recent years because it supplies search demand, enables audience engagement, enhances usability, engenders branding, and drives sales.
As a practitioner, observer, student, and speaker on the subject, I’ve reecently coached marketing, communication, and executive teams within Dell, Western Digital, DeMatteo Monness, New Enterprise Associates (the largest venture capital firm in the nation) and others on the art and science of telling a convincing, branded story.
In short, I help said companies (and hopefully yours) answer the following questions:
- Why do two thirds of content marketing campaigns fail?
- How can established and budding brands find their audience in an increasingly noisy world?
- How does voice, tone, writing by consensus, and even the weather affect the reach of your story?
- What’s the best publication frequency or cadence?
- How headlines, clarity, and expert sourcing impacts engagement?
Having written for half of top 20 U.S. media and dozens of Fortune 500 companies over the last 10 years, I’m in a good position to answers those questions and more in an enlightening, entertaining, and prescriptive keynote presentation, on-site workshop, breakout session, or video conference. Please email me for custom pricing.
Thanks for considering me.