Blake Snow

content strategist, embedded journalist, bodacious writer-for-hire

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

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Online shopping is inhuman apparently

Photo: Blake Snow

Taken at one of my local skate shops (Photo: Blake Snow)

Outside of groceries, my household shops online 90% of the time. That’s not me overstating something. That’s my wife’s estimate. She does the budget.

Over the last 10 years, Amazon Prime, Zappos, Target.com, iTunes, Netflix, and many other e-tailers have dramatically improved my family’s standard of living, product selection, and buying power, while reducing buyer’s remorse, time spent, and money spent consuming wants and needs.

Every now and again, I get romantic and decide to “shop local,” as they say. Usually I regret it. The last time I needed a pair of slacks, I went to a big box store. The style selection wasn’t what I wanted. 30 minutes of my life, gone.

Before leaving the parking lot, I launched the Amazon app, found a better pair of 4.5/5 star fitted-pants for less, and clicked “buy now.” The transaction took two minutes. The slacks would be on my door step two days later, and if, for whatever reason, I didn’t like them, I could put them back on my door mat, and a brown truck would magically return them for free.

We live a charmed life.  Continue reading…

With no electricity, my contributions cease to exist #FirstWorldProblems

Photo: Lindsey Snow

Photo: Lindsey Snow

I get paid to publish online stories. I love my job. But the harsh reality is my contributions cease to exist in the absence of power. Save for only a few printed artifacts, I don’t keep hardcopies of the hundreds of feature stories and thousands of blog posts I’ve written over the last decade.

I was humbled by that realization earlier this spring. The first two publications that ever paid me to write—Engadget’s gaming blog (Joystiq) and GigaOM—both shuttered within 30 days of each other. Their closures reminded me how impermanent life (and work) is. For now, my archives live on (here and here), but there’s no guarantee they’ll remain. They’ll be totally wiped out in a post-apocalyptic world like Mad Max: Fury Road (which you should run, not walk, to see right now).

Admittedly, I don’t sell life-altering work. I mostly help tech companies and media publications sell more widgets (i.e. products, services, or advertising) with believable stories that interest wide audiences. In any case, grasping your own insignificance is never easy. Big wheel keep on turning…

Work-life balance is NOT a myth. Experience proves this.

Photo: Warner Bros.

Photo: Warner Bros.

Brian Hamilton is head of a million dollar software company. He believes work-life balance is a myth. “Working obsessive hours is nearly a requirement for success,” he writes for Entrepreneur. “For those who feel possessed by entrepreneurship and want to get their idea or product out to the world, you can have work-life balance, as long as the two are one in the same.”

What Hamilton is describing is the trendy practice of anything-goes, work-life blending, which treats imbalance as a pipe-dream at best, a casualty of war at worst. To that I say: Keep telling yourself that. The only thing that seems to change peoples’ minds is a death bead. After not being true to oneself, overwork is the second biggest regret of the dying.

Deep down, I think even Hamilton and others like him know this. “The ability to compartmentalize and separate work,” he concedes, “probably leads to a much more content and happy existence.” But he, like many others, seems dead-set on wholly identifying with (or at least spending the majority of his waking time on) what he contributes economically to the world. Often times popular ego-feeding is to blame.  Continue reading…

Will do again: 5-star swimming at a 3-star resort

courtesy photo

courtesy photo

Lindsey and I took the kids to fabulous Mesquite, Nevada last month for spring break. The city bills itself as “The way Vegas used to be.”

With only three casinos and extremely limited food options, I’m not so sure about that. But I was charmed by the place and plan on returning soon the next time I crave a desert oasis. Here’s why.  Continue reading…

Self-promotion: Never let negative people, wrong trees, or bad timing discourage you

Photo: HBO/ShowtimeFrom the “never give up” files—Last month, I received a suprisingly condescending email in response to a story I was pitching. “Does this strike you as something we would publish?”

It was sent by a deputy editor from the nation’s third largest newspaper. “I was hoping it might it might fit your travel section, which I guessed you might oversee,” I replied. “Would you be willing to forward to the appropriate editor?”

The next day, the gentlemen apologized for being rude. But then he continued “in a spirit of friendliness” to list many greviences in a patronizing 350 word follow-up.

Continue reading…

To the stranger who reminded me that the human body can do hard things

Photo: Lindsey Snow

Photo: Lindsey Snow

The young man was hiding something. Perhaps unknowingly, but he was still hiding something.

He had spiked hair with an Archie look to it, albeit dishwater blonde instead of bright. A little under six feet tall, he wore an oversized t-shirt and basketball shorts like something out of the ’90s—two sizes too big.

He was pigeon toed, around 175 pounds, and with a case of mild acne. I’m guessing he was 20, give or take a few years.

Why was I so concerned with this guy’s looks, especially as a heterosexual man in a public gym?

I’ll tell you why. Continue reading…

Why do successful people often fail at life?

Photo: Platon/New Yorker

Photo: Platon/New Yorker

Clay Christensen, a man I deeply respect, has the answer:

“Christensen had seen dozens of companies falter by going for immediate payoffs rather than long-term growth, and he saw people do the same thing,” writes Larissa MacFarquhar for the New Yorker. “In three hours at work, you could get something substantial accomplished, and if you failed to accomplish it you felt the pain right away. If you spent three hours at home with your family, it felt like you hadn’t done a thing, and if you skipped it nothing happened.

“So you spent more and more time at the office, on high-margin, quick-yield tasks, and you even believed that you were staying away from home for the sake of your family. Christensen had seen many people tell themselves that they could divide their lives into stages, spending the first part pushing forward their careers, and imagining that at some future point they would spend time with their families—only to find that by then their families were gone.”

In other words, you become what you prioritize. Metamorphosis from sustained work-a-holic into a well-rounded and interesting person doesn’t just happen.

My latest for USA Today: Fantastic fjords of North America

Newfoundland & Labrador Tourism

Newfoundland & Labrador Tourism

An edited version of this story first appeared on USA Today

North American is known for a lot of things. Transcendent, soaring, and gaping fjords isn’t one of them. For that, most travelers understandably head to Norway, New Zealand, or Chile first—all renowned for their glacier-carved “canyons” that outlet into swallowing seas.

But the northern half of the continent has its fair share of majestic cliffs cut by frozen (instead of liquid) water, especially in parts of southern Alaska and Canada. As a bonus, they’re more proximitous than Europe’s beloved Grainger Fjord, less travelled, and still rate at least 4.5 out of 5 stars, according to average visitor reviews on Google and Tripadvisor.

Behold, the most fantastic fjords of North America: Continue reading…

10 things I’m thankful for this instant

pointerTo help my brain stay wired for happiness, here are 10 random things I’m grateful for:
  1. Full head of hair. To all my bros (and any women) out there with thinning, balding, receding, or otherwise missing hair, I sympathize with you. I don’t know what it would be like without follicles. I imagine it’s drafty and uncomfortable. I’m grateful for a full coiffure.
  2. A titanium back. Six months ago, I had my lower back fused. Although my participation in high-impact activities involving running, jumping, and extreme bending have been cut short by two thirds a lifetime, I’m grateful for the $26,000 titanium rods, screws, and spacer that keep me upright and mobile now. With a new lease on life, I feel great. Continue reading…

Critic turned fan: Just how “happy” is Disneyland?

Illustration Blake Snow/Disney

Disney

ANAHEIM, Ca.—Comedian Jim Gaffigan once joked, “My favorite ride at Disney was the air conditioned bus back to the airport.” When asked why he paid so much money to wait in long lines for underwhelming rides, he replied, “Because I love my children.”

I love my children, too. But unlike Gaffigan, I’ve been unwilling to visit Disney until recently because I viewed it as a rip-off, an unneeded parental sacrifice, and not nearly as rewarding as natural wonder. Although I have fond memories of visiting Disneyland with my family as an eight year old boy, I have fonder memories of visiting the nearby Laguna Beach that same week. “So I’ll take my kids to more majestic, less expensive places instead,” I’ve told myself ever since.

Deep down, however, I wanted to know: Could so many people be wrong? Why do over 70 million folks visit one of Disney’s templated parks each year, making it the third most-visited tourist attraction on Earth, according to Travel and Leisure? Can a place that averages 4.5 out of 5 visitor stars really be an overpriced tourist trap?

To find out, I caved recently and booked my family for two-day passes to Disneyland. Tickets cost $100 each per day; children were $5 off (that’s it?!). In fact, admittance to the park totaled more than the combined airfare and four-day stay we paid for a well-rated hotel across the street, not to mention the expensive dining we were sure to encounter inside the park.

Upon realizing that, I had buyer’s remorse. Had I make a mistake? Was I turning into sheep? Maybe. But I was determined to find out for myself, if not for humanity’s sake.  Continue reading…

Why I won’t buy an Apple Watch (for now)

Courtesy Apple

Courtesy Apple

Constantly checking your wrist watch is less rude and less distracting than constantly checking your smartphone. It might even improve your life.

Or so says a report from Wired on why Apple chose to manufacture the forthcoming iWatch, which serves as a second, more accessible screen for your iPocket, I mean iPhone.

“Your phone is ruining your life,” writes David Pierce, who, like many others, ignorantly blames the object instead of the abuser. Rather than setting boundaries on his technology, Pierce and others like him egotistically search for reasons to be elsewhere in thought and suffer the consequence.  Continue reading…

Things dance class taught me: Gender roles, body talking, and the Cypress Hill two-step

Snow Family

Snow Family

My wife—hi, hot stuff!—bought me ballroom dance lessons for Christmas. Even though I can cut rug freestyle, I was really excited about taking formal instruction. After finishing the eight week course last week, I am pleased to report it did not disappoint.

I fully expected to learn some new moves, but I didn’t expect the class to broaden my worldview and deepen my appreciation for music. But it did. Here’s what ballroom dance lessons taught me:  Continue reading…

This month’s Offline Newsletter is just three sentences long: Enjoy your life!

From the short and sweet files: “Man sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.”—Dalai Lama XIV

See also: American businessman misses point in life, hilarity ensuesmore offline issues

Food for thought: “Bad days” don’t exist, only bad hours

20th Century Fox

20th Century Fox

I had a bad day last week. Or so I thought.

After an afternoon full of rejection, major story revisions, and haters hatin’ on my efforts,* I turned to my wife and said, “I had a crappy day at work and am glad it’s over.”

“I’m sorry,” she acknowledged. “Was it all bad?”

In truth it wasn’t. I had a great morning, a nice lunch, and the first hour of the afternoon was smooth sailing, I conceded.

She replied, “A friend and I were talking yesterday, and we decided that there’s usually no such thing as bad days, only bad hours.”

I quickly recalled all the “bad days” from recent memory and realized none of them were that entirely. While I’m sure I’ve had extended periods of bad hours, I don’t believe I’ve ever had a bad day from start to finish.

That’s probably the optimist in me speaking. But country songs are mostly fiction. Very few people (if any) people get divorced, fired, miss all their meals, and lose their dog in a single day.

In other words, “bad days” don’t exist, only bad hours.

* The kind that don’t know how to say “No, thank you” when presented with an opportunity and instead deride, heckle, or discourage you from finding a more suitable dance partner

Smart selling: 7 habits of highly reluctant buyers and how to overcome them

New Line Cinema

New Line Cinema

Selling is a challenge. It requires unwavering confidence, polite persistence, and a deep understanding of buyer demand. It also requires an ability to withstand constant rejection, unfortunate timing, and even bad luck.

Whether you sell to businesses or consumers, overcoming buyer objections in another challenge. Some may be unique to your trade, but most are quite common, regardless of industry. What are they and how can they be surmounted?

To find out, I ransacked dozens of reports, expert analyses, and top Google results. After the dust had settled, I encountered close to 100 specific objections. But most (if not all) of those are merely variations of seven fundamental objections, which I’ve distilled and categorized below.

Before getting down to the nitty gritty, a word of caution: sellers must first understand theirs and their prospects’ available “walk-away” options before addressing any concerns. If you don’t respect those, you’ll fail to appreciate the nuances of your market and have a harder time overcoming legitimate buyer objections.

Furthermore, “objections are a gift,” says Kyle Porter, CEO of SalesLoft. “It’s the customer telling you something that will help you sell to them.” In that sense, buyer concerns are rarely outright rejections—they’re merely requests for more information. Hence, good communication is key to overcoming them.

With that out of the way, here are the seven most common buyer objections and advice for overcoming them:  Continue reading…