Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Backed by science: 14 ways to boost your productivity

shake

There are a lot of productivity myths. For instance, early birds are more productive, structure kills creativity, adding resources increases output, and more. Although well intentioned, these are all wrong.

So what works? What productivity hypotheses have been tested and proven by science? After sifting through dozens of top search results, reports, and studies, this is what I found. The most convincing, substantiated, and established productivity strategies:  Continue reading…

Why my bad diction didn’t stop me from becoming a writer

inconceivable

“The Princess Bride” 20th Century Fox

As a writer, I sometimes get reader mail.

Most of it relates to typos. Some of it relates to disagreement or additional viewpoints. On occasion, I even get fan mail—how lovely.

As for typo-related mail, most of that is really nice. “Hey, Blake. Enjoyed your story on [insert popular story here]. Noticed a typo, however, and thought I’d share.”

Some of it gives me the benefit of the doubt. “Hi, Blake. Perhaps your spellcheck mistakenly changed ‘espoused’ to ‘expelled’?”

“No, kind reader,” I’ll reply. “My bad diction stuck again. Thanks for keeping me honest.”

Still, some of the mail I receive is unforgiving. As if my mistakes should disbar me from contributing to mainstream media. As if I should master English before using it to articulate a point, tell a story, answer a question, or inspire change.  Continue reading…

How to stay focused in a 24/7 world

wikimedia commons

wikimedia commons

Humans are more distracted now than ever before, at least since we’ve started keeping records. Over the last decade, the average attention span has dwindled from 12 seconds in 2000 to just eight seconds in 2014, according to the U.S. Library of Medicine. The kicker: our eight second attention spans are one second shorter than a goldfish’s. No joke.

Who or what’s to blame for such abhorrent focus? “External stimulation,” says the Library of Medicine. That’s code for mobile internet, apps that vie for our attention, push email, social media alerts, work from anywhere, persistent connectivity, and our enthusiastic adoption of “the internet of things.” In other words, the only person we can blame is ourselves.

What’s a working professional to do then? You have three options, according to popular thinking: fall off the grid, stick with default technology settings for substandard productivity, or my personal favorite, set usage boundaries to upgrade concentration, contributions, and welfare levels.

For those interested in options one or two, this article won’t be any help. But for for those interested in the latter, there’s quite a lot you can do to stay focused in a 24/7 world. After extensive online research, here is the most celebrated and pragmatic advice for doing just that:  Continue reading…

I should have been a Daft Punk

blake-snow-daft-punk

Hac Tran

While working onsite with a client last week, I met an Englishman that shared my love of music. At some point we diverged into a discussion on the merits of Daft Punk — his favorite band — and where their latest album went wrong. We both agreed that Random Access Memories was better produced than it was written; Discovery was “bloody brilliant;” and their soundtrack to Tron: Legacy was their second best work to date.

As I was about to leave, my new friend excitedly announced, “I have something to show you!” He left the room, then returned with a custom, LED-lit Thomas Bangalter mask. “May I?” said I, giddy at the prospect. “Of course,” he replied. I put it on, struck a pose, then took several snapshots for posterity’s sake before bidding him farewell.

What’s funny is this Englishman had just traveled 6,000 miles from his office in Munich for weeklong meetings with “corporate” in Los Angeles. While most people scramble for chargers and underwear the night before travel, I laughed at the thought of this kindly bloke deciding to bring his shiny keepsake along for the journey. “Ah, yes! Mustn’t forget my smashing mask.”

That’s a fan.

First published on November 6, 2013

The meaning of life: 13 things I learned from the world’s greatest thinkers

I don’t always study philosophy, but when I do, I make it count.

Case in point: A friend and I were recently discussing the human condition over email. Exhilarating stuff, I know. I’ll skip to the best part.

Basically, we decided that humans struggle to internalize both complex and simple realizations. Complex ones because they’re harder to grasp, and simple takeaways because we’re usually too distracted by temptations, desires, and pleasures to see them through, even if we believe in them (or so argues Aristotle; more on him later).

At this point, I asked my buddy, “So if humans struggle to comprehend both complex and simple ideas, what in the HELL are we good at?”

His reply, “Entertainment. And nothing else.” Full stop. The gravity and strategic double periods of his remark made me do this:

MGM Studios

MGM Studios

At which point I enrolled in a 36-course undergraduate class from Smith College. Not exactly. But I did download the audible version of the classThe Meaning of Life: Perspectives from the World’s Greatest Thinkers, from Amazon!

Having already graduated (go, fight, win!), I did this solely for my own enlightenment. Little did I know how much impact professor Jay Garfield’s masterful curriculum would have on my worldview, existential outlook, and shared beliefs with others.

Here’s what I learned:  Continue reading…

New name, same thing: Work-life blending is all about balance

Photo: Lindsey Snow

Photo: Lindsey Snow

I tried work-life blending for six years. It sucks. Nothing more than a new term coined by self-absorbed workaholics to justify their personal regrets, negligence, and imbalances in life. Now let me tell you how I really feel.

The phrase “work-life balance” entered our lexicon when faxes reigned supreme, the 1980s. Knowledge workers, globalization, and computer networking went mainstream that decade, and with it, the temptation to work ‘round the clock on the Hedonic Treadmill (i.e. the misguided belief that the more money one makes, the happier they’ll be).

In response, first-world countries had a real first-world problem on their hands. The more connected their workers felt to the office, the more pressure they felt to “get ahead” by staying on the clock for extended periods of time. With only 24 hours in a day, something had to give.  Continue reading…

Never postpone what you have the desire and means to do today

Blake Snow

My wife taught me a valuable lesson recently.

For years, we’ve been planning to build a new house for our growing family. With that decision, we pegged a lot of other things to it, such as a new living room, new places to see, and even a family dog.

“Let’s update the living room after we move,” we told ourselves. “Let’s hold off on that vacation until we’re settled. Let’s wait for a dog until we have our own yard.”

We’ve held that belief for many years with various plans, not just shelter. Wait, wait, wait. When.. when… when… After, after, after.  Continue reading…

Smart selling: 7 habits of highly reluctant buyers and how to overcome them

New Line Cinema

New Line Cinema

Selling is a challenge. It requires unwavering confidence, polite persistence, and a deep understanding of buyer demand. It also requires an ability to withstand constant rejection, unfortunate timing, and even bad luck.

Whether you sell to businesses or consumers, overcoming buyer objections in another challenge. Some may be unique to your trade, but most are quite common, regardless of industry. What are they and how can they be surmounted?

To find out, I ransacked dozens of reports, expert analyses, and top Google results. After the dust had settled, I encountered close to 100 specific objections. But most (if not all) of those are merely variations of seven fundamental objections, which I’ve distilled and categorized below.

Before getting down to the nitty gritty, a word of caution: sellers must first understand theirs and their prospects’ available “walk-away” options before addressing any concerns. If you don’t respect those, you’ll fail to appreciate the nuances of your market and have a harder time overcoming legitimate buyer objections.

Furthermore, “objections are a gift,” says Kyle Porter, CEO of SalesLoft. “It’s the customer telling you something that will help you sell to them.” In that sense, buyer concerns are rarely outright rejections—they’re merely requests for more information. Hence, good communication is key to overcoming them.

With that out of the way, here are the seven most common buyer objections and advice for overcoming them:  Continue reading…

5 things everyone needs to get paid for doing what they love (or “The discouraging odds of becoming a professional athlete”)

To many boys (and some girls), professional athletes are modern-day heroes. Iconic celebrities with fame, fortune, and power. What wide-eye youth wouldn’t want the same?

Turns out, a lot of them do. (With oversized Bo Jackson and Michael Jordan posters adorning my childhood walls, I certainly did.) But as with all desirable things in life, getting paid to play sports isn’t easy.

In fact, the odds are downright nasty for aspiring players, according to new data from the NCAA.

Continue reading…

I was there: Great moments in rock history (or songs I wish I could play on guitar)

YouTube Preview Image

I learned to play guitar sometime in the spring of 1994. I did it in a single day. Sort of.

Although I knew how to mangle the open chords for A, C, D, E, and G in the months leading up to that fateful day, the instrument didn’t click with me until my brother and his friend Dylan Denny demonstrated how to play bar chords the night before. “You mean I just keep the same finger formation and slide up and down the neck to play any chord I like, even flats!?” I enthusiastically asked. “Yup,” they replied. “That’s the beautify of power chords.”

I was so excited by this revelation — this power, if you will — that I called in sick the next day (i.e. I faked a cough and my mom let me stay home from school).

Armed with this new “life hack,” I learned to play Green Day’s entire breakthrough album by ear that day. I was so elated, I didn’t even break for lunch, let alone breakfast. I just played, played, and played, stopping the CD only to find the right chord. I even learned a few of the album’s basic “fills,” or poor man’s solos, as I call them.

Upon returning from school, my brother and friend were impressed with my progress. It’s not every day a rhythm guitarist is born. From that day forward, I wanted to “play rhythm” forever.

That all changed on a Wednesday night 13 years later.  Continue reading…

Secrets of the world’s most inspiring speakers: How to captivate an audience

flickr/creative commons

flickr/creative commons

What do great speakers such as Martin Luther King, Steve Jobs, and top TED presenters have in common? Why do we remember phrases such as, “I have a dream,” “Getting fired from Apple was the best thing to happen to me,” and “Ask not what your country can do for you; ask what you can do for your country”? What’s the most effective way to persuade a listening audience, either to laughter, action, awareness, or inspiration?

After researching dozens of the Internet’s top search results from a broad range of expert or otherwise popular speakers, we have answers to those questions and more. Of course, there’s no foolproof way to becoming a charming or memorable presenter. But there are several virtues all great speakers uphold. Chief among them: Good orators change the emotions of their audience, rather than just informing them. They inspire them, encourage them to act.

Whether you’re motivating a distrustful audience, leading a team of individuals, selling the next big idea or product to market, or even entertaining a hard to please crowd, here are 10 qualities all good presenters posses:  Continue reading…

My short-lived career as a copywriter

Howard-Gossage

Howard Gossage was revered for his copywriting skills

Most people don’t know the difference between copywriting and editorial copy. I write the latter, which is generally understood by plebians as long-form “magazine articles.” The former is short-form and widely used in advertising and marketing to persuade someone to buy a product or influence their beliefs.

In any case, I usually don’t copywrite in a technical sense. I sometimes get asked to but usually decline. Unless, of course, Nike asks me to, which they did last year. Here is that story.  Continue reading…

Do these things to avoid getting old

My wife's grandmother, Beverly Ridd, was forever young

My wife’s grandmother, Beverly Ridd, was forever young

You wanna know what scares me most about getting old? Becoming calloused, jaded, and crotchety.

To counter that, I try to see the good in the world, surround myself with positive people, recognize the value of younger generations (as opposed to bemoaning their shortcomings), and do things that make me feel young again.

To help with the latter, TIME recently compiled a bunch of anti-aging activities backed by science. Here are a few that stood out: Continue reading…

No pain, no gain: Short-term discomfort is the price of long-term health

Why do some people willingly participate in unpleasant things like regular exercise, cold  showers, bland but healthy food, sacrificial restraint, and drinking lots of water, which cause a lot of annoying bathroom runs?

The short answer: Everything has a price. Good health is no exception. In exchange for long-term health, humans must endure short-term discomfort associated with the above.

In more succinct terms, “no pain, no gain.” That’s the catchphrase Jane Fonda popularized in ’80s workout videos to express that rewards are worth the work. Or as David Morris wrote in The Scientist, “The road to achievement runs only through hardship.”

In my experience, that’s the case for good health as much as anything in life. Of course, knowing that won’t make difficult things easy. But it does give them meaning, which I believe lessens suffering.

Here’s what happened when a billionaire overpaid me by $20,000

Fox Networks

Fox Networks

Even if you think you’re honest person, your integrity will forever be challenged, usually when you least expect it.

I recently learned this lesson after a client tried to overpay me by $20,000 on two separate occasions. The first time they simply wired the money into my account without realizing I was already paid. “Either they sent duplicate payment or liked my work so much they gave me a huge bonus,” I thought to myself. I knew it was the former, but sat on the blunder for a few days before notifying the client.

The reason: The devil on my left shoulder made a convincing argument. “Blake,” he said, “maybe you didn’t invoice them the first time?” Nope, I checked my records. I’ve been paid in full. “Okay,” he went on, “but they’re a billion dollar company. They won’t even notice the misplaced $10,000.”

“I doubt it,” the angel on my right shoulder replied. “Imagine if someone got fired for this. Besides, you didn’t earn this money. It doesn’t matter if you omit or commit theft—stealing is wrong. You’re better than this.”  Continue reading…

8 ways to conquer your smartphone obsession

Wikimedia Commons

Wikimedia Commons

“I really wish I spent more time on my phone,” said no one ever. I doubt anyone will.

And yet, many of us can’t resist the Kavorka of our phones, in times of idleness or activity. What’s a modern human to do?

Don’t worry, Internet denizens. I got you. After five years on a lean, enlivening, and offline-rich phone diet, here are eight things you can do right now to put your phone in check, free yourself from its compulsive clutches, and live in the moment:  Continue reading…