I was recently asked my approach to sales, given that I spend significant time asking people if I can write for them. Here it is in its entirety:
“Hi, human. I sell this thing for a living because I believe in it. It’s benefited myself and others like you. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”
That’s it. This gentle but persistent approach has served me well, because it respects timing as much as finding and asking the right person.
Me hiking the Inca Trail
Here’s something you might not know about my work as a writer: 30-40% of my time is spent asking people if I can write for them, while the remaining 60-70% is spent on actually writing.
In other words, I’m either a writer who knows how to sell or a salesman who knows how to write. Consequently, I would’t have survived the past 15 years if I hadn’t asked thousands of people each year to let me write for them. I would have wilted long ago had I listened to the few rouge naysayers that rudely tell me to get lost sometimes.
Case in point: of the hundreds of emails I send on a monthly basis, the vast majority are ignored. Continue reading…
After a decade of self employment, I’ve been told “no” several thousand times. I have records. For the same period, I’ve been told “yes” a few dozen times. Fewer than a hundred. I have records of that, too.
As you can tell, I–like most humans, salesmen, and business owners–experience rejection more than acceptance. Unlike many people, however, I don’t let that discourage me as a proprietor. But I almost did once.
From the “never give up” files—Last month, I received a suprisingly condescending email in response to a story I was pitching. “Does this strike you as something we would publish?”
It was sent by a deputy editor from the nation’s third largest newspaper. “I was hoping it might it might fit your travel section, which I guessed you might oversee,” I replied. “Would you be willing to forward to the appropriate editor?”
The next day, the gentlemen apologized for being rude. But then he continued “in a spirit of friendliness” to list many greviences in a patronizing 350 word follow-up.
If you insist on setting 5, 10, or 30 year goals in life, you’re gonna have a bad time.
The reason: Long-terms goals are mostly arbitrary and futile. Since life is full of surprise, setting specific expectations for it largely results in a feeling of failure.
In other words, “Don’t aim at success,” writes Viktor Frankl in his seminal Man’s Search For Meaning. “The more you aim at it and make it a target, the more you are going to miss it.”
This has certainly been the case in my life. Continue reading…