I was recently asked my approach to sales, given that I spend significant time asking people if I can write for them. Here it is in its entirety:
“Hi, human. I sell this thing for a living because I believe in it. It’s benefited myself and others like you. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”
That’s it. This gentle but persistent approach has served me well, because it respects timing as much as finding and asking the right person.
From the “never give up” files—Last month, I received a suprisingly condescending email in response to a story I was pitching. “Does this strike you as something we would publish?”
It was sent by a deputy editor from the nation’s third largest newspaper. “I was hoping it might it might fit your travel section, which I guessed you might oversee,” I replied. “Would you be willing to forward to the appropriate editor?”
The next day, the gentlemen apologized for being rude. But then he continued “in a spirit of friendliness” to list many greviences in a patronizing 350 word follow-up.