Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged reruns

Backed by science: 14 ways to boost your productivity

shake

There are a lot of productivity myths. For instance, early birds are more productive, structure kills creativity, adding resources increases output, and more. Although well intentioned, these are all wrong.

So what works? What productivity hypotheses have been tested and proven by science? After sifting through dozens of top search results, reports, and studies, this is what I found. The most convincing, substantiated, and established productivity strategies:  Continue reading…

Why my bad diction didn’t stop me from becoming a writer

inconceivable

“The Princess Bride” 20th Century Fox

As a writer, I sometimes get reader mail.

Most of it relates to typos. Some of it relates to disagreement or additional viewpoints. On occasion, I even get fan mail—how lovely.

As for typo-related mail, most of that is really nice. “Hey, Blake. Enjoyed your story on [insert popular story here]. Noticed a typo, however, and thought I’d share.”

Some of it gives me the benefit of the doubt. “Hi, Blake. Perhaps your spellcheck mistakenly changed ‘espoused’ to ‘expelled’?”

“No, kind reader,” I’ll reply. “My bad diction stuck again. Thanks for keeping me honest.”

Still, some of the mail I receive is unforgiving. As if my mistakes should disbar me from contributing to mainstream media. As if I should master English before using it to articulate a point, tell a story, answer a question, or inspire change.  Continue reading…

How to succeed: Don’t quit until everyone in the room tells you “no”

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After a decade of self employment, I’ve been told “no” several thousand times. I have records. For the same period, I’ve been told “yes” a few dozen times. Fewer than a hundred. I have records of that, too.

As you can tell, I–like most humans, salesmen, and business owners–experience rejection more than acceptance. Unlike many people, however, I don’t let that discourage me as a proprietor. But I almost did once.

Continue reading…

Fascinating research on correcting dishonesty

Via Business Insider:

How can we stop such trends toward dishonesty (in this case, broader acceptance of illegal downloading)? The problem is that if someone has acquired 97% of their music illegally, why would they legally buy the next 1%? Would they do it in order to be 4% legal? It turns out that we view ourselves categorically as either good or bad, and moving from being 3% legal to being 4% legal is not a very compelling motivation.

This is where confession and amnesty can come into play. What we find in our experiments is that once we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely. This is the bad news. The good news is that in such cases, confession, where we articulate what we have done wrong, is an incredibly effective mechanism for resetting our moral compass.

First published November 5, 2012

How to stay focused in a 24/7 world

wikimedia commons

wikimedia commons

Humans are more distracted now than ever before, at least since we’ve started keeping records. Over the last decade, the average attention span has dwindled from 12 seconds in 2000 to just eight seconds in 2014, according to the U.S. Library of Medicine. The kicker: our eight second attention spans are one second shorter than a goldfish’s. No joke.

Who or what’s to blame for such abhorrent focus? “External stimulation,” says the Library of Medicine. That’s code for mobile internet, apps that vie for our attention, push email, social media alerts, work from anywhere, persistent connectivity, and our enthusiastic adoption of “the internet of things.” In other words, the only person we can blame is ourselves.

What’s a working professional to do then? You have three options, according to popular thinking: fall off the grid, stick with default technology settings for substandard productivity, or my personal favorite, set usage boundaries to upgrade concentration, contributions, and welfare levels.

For those interested in options one or two, this article won’t be any help. But for for those interested in the latter, there’s quite a lot you can do to stay focused in a 24/7 world. After extensive online research, here is the most celebrated and pragmatic advice for doing just that:  Continue reading…

I should have been a Daft Punk

blake-snow-daft-punk

Hac Tran

While working onsite with a client last week, I met an Englishman that shared my love of music. At some point we diverged into a discussion on the merits of Daft Punk — his favorite band — and where their latest album went wrong. We both agreed that Random Access Memories was better produced than it was written; Discovery was “bloody brilliant;” and their soundtrack to Tron: Legacy was their second best work to date.

As I was about to leave, my new friend excitedly announced, “I have something to show you!” He left the room, then returned with a custom, LED-lit Thomas Bangalter mask. “May I?” said I, giddy at the prospect. “Of course,” he replied. I put it on, struck a pose, then took several snapshots for posterity’s sake before bidding him farewell.

What’s funny is this Englishman had just traveled 6,000 miles from his office in Munich for weeklong meetings with “corporate” in Los Angeles. While most people scramble for chargers and underwear the night before travel, I laughed at the thought of this kindly bloke deciding to bring his shiny keepsake along for the journey. “Ah, yes! Mustn’t forget my smashing mask.”

That’s a fan.

First published on November 6, 2013

8 people you should be extra kind to

Deal_with_it_dog_gifI was jogging last week and ran past a parked patrol car. A cop was in it.

I make it a habit to wave to everyone I encounter, so I cut the air with my hand and smiled. He waved back and flashed a big grin, as if I had just made his day—as if he rarely gets acknowledged by civilians.

Surprised by the effect it had, I started thinking of other people that might benefit from extra kindness. This is what I came up with: Continue reading…

The meaning of life: 13 things I learned from the world’s greatest thinkers

I don’t always study philosophy, but when I do, I make it count.

Case in point: A friend and I were recently discussing the human condition over email. Exhilarating stuff, I know. I’ll skip to the best part.

Basically, we decided that humans struggle to internalize both complex and simple realizations. Complex ones because they’re harder to grasp, and simple takeaways because we’re usually too distracted by temptations, desires, and pleasures to see them through, even if we believe in them (or so argues Aristotle; more on him later).

At this point, I asked my buddy, “So if humans struggle to comprehend both complex and simple ideas, what in the HELL are we good at?”

His reply, “Entertainment. And nothing else.” Full stop. The gravity and strategic double periods of his remark made me do this:

MGM Studios

MGM Studios

At which point I enrolled in a 36-course undergraduate class from Smith College. Not exactly. But I did download the audible version of the classThe Meaning of Life: Perspectives from the World’s Greatest Thinkers, from Amazon!

Having already graduated (go, fight, win!), I did this solely for my own enlightenment. Little did I know how much impact professor Jay Garfield’s masterful curriculum would have on my worldview, existential outlook, and shared beliefs with others.

Here’s what I learned:  Continue reading…

Using numbers to look your best

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ABC

The world is full of qualitative statements. Exaggerations. Subjectiveness that cannot be measured. The people that make such statements are easily forgotten.

Quantitative statements, on the other hand, leave an impression. They measure your place in life. My father taught me this at an early age.

When I was nine years old, I ran a fast 400 meter dash, which is no easy feat. The thing about the 400 is not a lot of people run it. It’s difficult, because it’s not quite a sprint and not quite a distance race. As such, few amateurs compete in it. At least that was the case when I ran it.

So my father encouraged me to run the 400. I did. All the way to the ’88 state finals. Here’s how it happened:  Continue reading…

Top 10 ways to fix content marketing

Content marketing has been around for centuries—ever since the first newspaper figured out they could sell ad space against stories that interested people. But it wasn’t until the last few years—even after mostly failed corporate blogging efforts—that content marketing has become a staple of modern marketing budgets in the social media age.

Consequently, commercial brands, communication departments, and Fortune 500 marketing arms are hiring former journalists, editors, and content strategists at an astonishing rate. One well-known software maker I consult for even has a bona fide news department. The place bustles like the New York Times newsroom. Their editorial content is generating executive interest and finding traction with online audiences.

That said, we’re still in the wild west of content marketing. Here are 10 ways to lay claim on the new frontier. Continue reading…

Hey, who spilled bad acting on my soccer?

img2For the next month, soccer fans watching the World Cup will see more fake injuries than any amount of magic spray could possibly cure. And by fake I mean diving, flopping, conniving—temporarily feigning injury in an effort to draw an advantageous ruling on the field.

Although seen in international soccer with regularity, diving during the World Cup happens in greater frequency because the stakes are higher. (This is the world championship, after all, held once every four years.) And when the stakes are higher, cowardice teams will employ anything they can for an edge.

“In the British game, it is often seen as an import from foreign players,” says psychologist Paul Morris, who studies diving at the University of Portsmouth. “Many people argue that it has been common in Italian football for decades.” Continue reading…

Eight stories I wish you would read

true-love

A client recently asked for links to some of my favorite personal writings. This is what I sent him:

Photo credit: Sara Snow