After more than a year of interviews, reporting, writing, editing, revisions, proofreading, and a couple of months of quarantine (hence the two month delay), I’m excited to announce the release of my second book, Measuring History: How One Unsung Company Quietly Changed The World. We were suppose to do a big book launch party in Texas but that was cancelled for COVID.
Nevertheless, I’m immensely proud of the result and look forward to celebrating and promoting the book over the next several months and into the new year. If you liked my first book, I hope you’ll consider reading this one about a special “little” company from Austin that changed the world in a big, albeit unseen way.
Book description here:
In 1976, three engineers from Austin, Texas created something that would one day touch the lives of more than half of the developed world. Neither “starting a revolution” nor “changing the world” was included in their mission statement. But with the help of some very smart people, a little dumb luck, and a lot of inventive customers, that’s exactly what happened.
From its humble beginnings in a garage and narrowly avoiding a burnt-down headquarters, to making it to space and being honored by the Inventors Hall of Fame, this is the story of how National Instruments (NI) made history. It might not be sexy. It might not be cool. But it’s a true tale that just might change how you see the world.
Thanks for considering it, reading, reviewing on Amazon, and forwarding to all your reader friends.
Like 2020 in general, music this year has been both good and bad. It hasn’t been the best since both releases and events are at all-time lows. But there’s been some really good stuff from the little that has been released. Pending any surprise release this winter, these are my favorite albums so far this year:
- The Killers, Imploding the Mirage. From front to back, this is a really well written, produced, and performed batch of 10 brilliant songs. Favorite song: Dying Breed
- Weeknd, After Hours (Clean). Because I listen to music with my kids and already have enough explicit content in my life, I really like the clean version of Weeknd’s latest album. I think it might be his best yet, even though it’s a slight departure from his previous EDM like production. Favorite song: Scared to Live
- Tame Impala, The Slow Rush. Is an okay Tame Impala album better than the best of the rest? If you’re a musical genius like Kevin Parker, the answer is yes. While not as masterful as his previous albums, especially currents, it’s still a good listen with a handful of really strong songs. Favorite song: On Track
- The Academic, Acting My Age. I cheated on this because it’s really an EP instead of full-length album, but the included six songs are deliciously fun, catchy, and unabashedly youthful. Favorite Song: Anything Could Happen
- Haim, Women in Music Pt. III. This is Haim’s best album to date, in my opinion. Delightful, poppy, foot-tappingly good production. Favorite song: Another Try
HONORABLE MENTION: Mr. Mustache by yours truly. I think it’s the best album by an unsigned artist this year, and not far off from sounding, acting, and producing something you’d expect from a professional team of musicians and producers. Now streaming on Spotify, iTunes, YouTube Music, Amazon and more. Favorite song: Shrug. I hope you enjoy it.
When a friend recently asked Blake Snow if he was quitting his day job to become a full-time musician, he answered “No.” But that doesn’t mean his debut album, Mr. Mustache, is a joke or something not worth supporting (or even touring). “It’s a synth-laden rock record that I take very seriously,” Snow says.
Written, recorded, and produced entirely in quarantine, Mr. Mustache is the public culmination of more than 25 years of homegrown songwriting, recording, and performing. “I wouldn’t say this record saved my life, but it definitely saved my sanity during lockdown,” Snow says. “I hope you enjoy listening to it as much as I had making it.”
Standout tracks include the lead single, Turn A Corner, the moody Control What You Can, the playful Mr. Mustache, and Snow’s personal favorite, Shrug, which also happens to be his go-to coping mechanism for the current madness.
Listen to the full-length album now on:
Photo by my son, Max Snow
My first album, Mr. Mustache, was released on all major music stores today. I’m proud and excited to share recording with the world. Here are 10 things you should know:
- It’s streaming on Spotify, Apple Music, Amazon Music, YouTube Music and more. Additionally you can purchase the album for download from iTunes or Amazon. I get like .00000001 of a penny every time you do.
- With exception to one song (“Show Me,” co-written by friend Chris Morell), the entire album was written, recorded, produced, mixed, and mastered by me in my home office. I even did the cover art.
- I wrote and recorded 18 songs for the album, but shelved five and will re-record the sixth for a later release. The album was recorded in Garage Band on my Mac mini and distributed by Amuse.
- The record is 41 minutes long, which is the age I turned while finishing the record.
- It was produced entirely in quarantine. Although unwanted, “The Great Shutdown” proved to be the most musically inspiring event of my life so far.
- It took four months to complete, from pre-production songwriting and arranging, to recording and performing, and ultimately mixing and mastering.
- Not since college have I played this much music. Never in my life have I written this much music. I can’t tell you how wonderful it feels to make noise while the world sorts itself out.
- There are six synth pop songs on the 12 track record, plus two rock songs, two pop punk songs, and two ballads.
- My friend recently asked if I was quitting writing to become a full-time musician. I replied, “No,” but I plan to release several more albums in my spare time now as an unsigned artist.
- You can ask Alexa, OK Google, or Siri to “Play the latest Album by Blake Snow” and they will. Neat!
After my family played the record for this first time this morning, my wife asked in earnest, “Will you cut your mustache now?” I said, “Yes.” But only after my album release party tomorrow!
Thanks for listening and sharing with anyone who might like it.
PS—If you would review the album on your favorite music service, it would really help it reach more people. Thank you.
I was a mess the first two weeks of quarantine. My wife of 17 years said she had never seen me so stressed.
What did I do to cope?
I started writing music at a frantic pace and recorded 18 original songs in the first three months of shutdown. Twelve of those songs made it on my debut album that’s available for streaming and download on August 20.
One of the songs that really help me move from stress to at least some kind of clarity was called “Control What You Can.” With exception to the bridge, it ‘s only two chords and it has an uneasy feeling, the same feeling most of us felt when the world changed.
But in spite of the uneasy sound, I wrote the encouraging lyrics for myself, pleading to “control what I could” when there was so much I couldn’t control. It was a wonderful realization that help me turn a corner; from stress into action.
When I went to record the song, it was late at night. With my floor lamp and headphones on, I spent several hours on the production and immediately knew I had captured a special sound, arguably the most professional track on the the entire album. By the end, I recorded a simple but righteous guitar solo and sung my heart out during an extended outro.
This is that song. It’s pretty moody. And although the music doesn’t sound very uplifting, the lyrics completely are, which is a juxtaposition that I really like and hope you do to.
I’m incredibly proud of the album and what it did for me during quarantine. I hope you mark your calendars and enjoy as many songs as possible. Here is the track listing:
- Under Quarantine
- Turn A Corner
- Show Me
- Control What You Can
- Mr. Mustache
- No Longer The Same
- Bad Friends
- Time Isn’t Money
- Going Up
Thanks for giving it a chance. I know it seems weird to have a writer release an album, but I hope you take it as serious as I have. I think you’ll find there are some redeeming, heartfelt songs inside.
Like many of you reading this, the last four months have been the most eventful, strangest, and unsettling spring of my life. But it’s also been one of the best (i.e. bonding with family, completing my second book, starting a band).
In that time, I also wrote, produced, sung, and recorded 16 original songs. I just finished the last one this week and just need to make some finishing touches and final mastering before independently releasing the album to Spotify, Apple, and Amazon Music in the coming weeks.
I’m incredibly proud of the result and grateful for it helping me to cope with this fearful new, but still incredibly beautiful world. I can’t wait for you to hear the whole thing.
Until then, here is the “lead single” entitled Turn A Corner.
Until I get around to writing a condensed, more interesting story, here’s a chronology of mostly personal events:
1979. Born in Moscow, Idaho to goodly parents named Brent and Cathy Snow as the fourth child of six and second son in the family. Moved to Oklahoma one month later.
1985. Started my formal education at Westwood Elementary School in Stillwater, Oklahoma while my father taught psychology at Oklahoma State University (Go Pokes!). Said formal schooling would last me 17 consecutive years (gulp) across three state programs.
1986. Exposed to my first home computer and modern video game console after my mother bought a colored IBM PCjr and some neighborhood friends scored a Nintendo Entertainment System. The love affair with technology, personal computers, and video games had begun.
With age, I’ve started a habit of condensing my thoughts, ideas, and beliefs into short “quotables.” Here are some of my more Confucius-quality ones, formatted and ready to share—how conceited of me!
- “In life, everybody is legally blind. Some are completely blind. Never follow the latter.”–Blake Snow
- “If you depend on someone else to make you happy, you’re gonna have a bad time.”–Blake Snow
- “Sometimes the best move in life (and chess) is to do nothing.”–Blake Snow (Aka Never let a threat, intimidation, or external pressure force you to do anything against your will. Make your own choices and dictate your own strategy.) Continue reading…