Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged NI

OUT NOW: My new book might just change the way you see the world

After more than a year of interviews, reporting, writing, editing, revisions, proofreading, and a couple of months of quarantine (hence the two month delay), I’m excited to announce the release of my second book, Measuring History: How One Unsung Company Quietly Changed The World. We were suppose to do a big book launch party in Texas but that was cancelled for COVID.

Nevertheless, I’m immensely proud of the result and look forward to celebrating and promoting the book over the next several months and into the new year. If you liked my first book, I hope you’ll consider reading this one about a special “little” company from Austin that changed the world in a big, albeit unseen way.

Book description here:

In 1976, three engineers from Austin, Texas created something that would one day touch the lives of more than half of the developed world. Neither “starting a revolution” nor “changing the world” was included in their mission statement. But with the help of some very smart people, a little dumb luck, and a lot of inventive customers, that’s exactly what happened.

From its humble beginnings in a garage and narrowly avoiding a burnt-down headquarters, to making it to space and being honored by the Inventors Hall of Fame, this is the story of how National Instruments (NI) made history. It might not be sexy. It might not be cool. But it’s a true tale that just might change how you see the world.

Thanks for considering it, reading, reviewing on Amazon, and forwarding to all your reader friends.

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Busy in quarantine: My new book is publishing soon (cover here)

I finished writing my second book the day America shutdown on Friday the 13th. In the months since, it was edited, approved, and most recently cover art-ed.

Although it was suppose to publish in August, COVID slowed things down a little. But I’m still confident it will release in the coming weeks, depending on schedules.

Either way, I’m incredibly proud of the result and can’t wait to share it with the world soon. Thanks for considering it.