Blake Snow

writer-for-hire, content guy, bestselling author

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Tagged brain

Why are humans gullible? Thinking Fast and Slow helps avoid mistakes in life

thinkingfastandslowWhy are suckers born every minute? How can we explain “If it seems too good to be true, it probably is“? Why are humans encouraged to “think twice” before doing things? And why do we judge “books” by their covers?

The answers to those questions and many more can be found in Daniel Kahneman’s eye-opening book, Thinking Fast and Slow. It’s a fascinating, enlightening, and scientifically accessible read.

After decades of research, Kahneman discovered that the brain makes decisions in two ways. The first is system 1 thinking—the fast, almost involuntary, and largely gut-based decision-making required to operate. It quickly processes tasks like “eat this, pick up that, move out of the way,” and even, “stay alive.” System 1 makes hundreds, if not thousands, of decisions each day and is the “hero of the book,” says Kahneman. System 1 gets things done.

System 2, on the other hand, is slow to engage, deliberate, and lazy. It deals with doubt, uncertainty, statistics, and heavy cognitive loads like writing, performing surgery, solving advanced math—anything that requires intense focus, really. System 2 is not emotional. It’s the part of your brain that questions the source, asks for hard numbers to back up claims, and is innately critical. It deems things guilty until proven innocent.  Continue reading…

Remember when the doctor said my kid had brain cancer?

ChaCha

“I don’t mean to alarm you, but she may have brain cancer.”

That’s the scariest thing I’ve ever heard as a parent. Uttered to me by a confused pediatrician after failing to diagnose my two year-old daughter for the umpteenth time, the sentence dashed my hopes and struck fear in me like no other.

It started like this. Two weeks prior, my daughter began vomiting in her sleep. Curiously, she would upchuck like clockwork — three hours after bed. After a few days, she begin dropping weight. Her eyes sunk in. She looked sicker than any of my children had before.  Continue reading…