Like many things in life, the island of Madagascar is a mystery. A mini continent off the southeast coast of Africa, it features all kinds of crazy animals that shouldn’t be there.
How did they get there?
Since there’s no evidence of a land bridge, scientific consensus says that animals from Africa suddenly got the urge to hit the open seas on self-made rafts and hope for the best, even though currents and prevailing winds blow away from the island.
I imagine the sporadic migration of seafaring land animals went something like this:
Continue reading…
Howard Gossage was revered for his copywriting skills
Most people don’t know the difference between copywriting and editorial copy. I write the latter, which is generally understood by plebians as long-form “magazine articles.” The former is short-form and widely used in advertising and marketing to persuade someone to buy a product or influence their beliefs.
In any case, I usually don’t copywrite in a technical sense. I sometimes get asked to but usually decline. Unless, of course, Nike asks me to, which they did last year. Here is that story. Continue reading…
Dear Coke,
I would pay a premium for your drink, if you reinstated sugar instead of using that artificial sludge and government subsidized sweetener you call corn syrup. In fact, I do. Paying almost twice as much for imported Coke from Mexico at nearby convenience stores, because it contains delicious sugar. Mmmm, real sugar.
You see, as a result of your chemical sweetener ways, your domestic concoction burns the throat. It’s like mild acid, in fact. And it has a pronounced after taste. Mexican Coke, on the other hand, goes down smooth. It tastes better. It has no after taste. Not to mention the glass bottle looks cooler.
Continue reading…
