Howard Gossage was revered for his copywriting skills
Most people don’t know the difference between copywriting and editorial copy. I write the latter, which is generally understood by plebians as long-form “magazine articles.” The former is short-form and widely used in advertising and marketing to persuade someone to buy a product or influence their beliefs.
In any case, I usually don’t copywrite in a technical sense. I sometimes get asked to but usually decline. Unless, of course, Nike asks me to, which they did last year. Here is that story. Continue reading…
Like many things in life, the island of Madagascar is a mystery. A mini continent off the southeast coast of Africa, it features all kinds of crazy animals that shouldn’t be there.
How did they get there?
Since there’s no evidence of a land bridge, scientific consensus says that animals from Africa suddenly got the urge to hit the open seas on self-made rafts and hope for the best, even though currents and prevailing winds blow away from the island.
I imagine the sporadic migration of seafaring land animals went something like this:
I would pay a premium for your drink, if you reinstated sugar instead of using that artificial sludge and government subsidized sweetener you call corn syrup. In fact, I do. Paying almost twice as much for imported Coke from Mexico at nearby convenience stores, because it contains delicious sugar. Mmmm, real sugar.
You see, as a result of your chemical sweetener ways, your domestic concoction burns the throat. It’s like mild acid, in fact. And it has a pronounced after taste. Mexican Coke, on the other hand, goes down smooth. It tastes better. It has no after taste. Not to mention the glass bottle looks cooler.