Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged converse

My short-lived career as a copywriter

Howard-Gossage

Howard Gossage was revered for his copywriting skills

Most people don’t know the difference between copywriting and editorial copy. I write the latter, which is generally understood by plebians as long-form “magazine articles.” The former is short-form and widely used in advertising and marketing to persuade someone to buy a product or influence their beliefs.

In any case, I usually don’t copywrite in a technical sense. I sometimes get asked to but usually decline. Unless, of course, Nike asks me to, which they did last year. Here is that story.  Continue reading…