Howard Gossage was revered for his copywriting skills

Most people don’t know the difference between copywriting and editorial copy. I write the latter, which is generally understood by plebians as long-form “magazine articles.” The former is short-form and widely used in advertising and marketing to persuade someone to buy a product or influence their beliefs.

In any case, I usually don’t copywrite in a technical sense. I sometimes get asked to but usually decline. Unless, of course, Nike asks me to, which they did last year. Here is that story.  Continue reading…