I don’t always study philosophy, but when I do, I make it count.
Case in point: A friend and I were recently discussing the human condition over email. Exhilarating stuff, I know. I’ll skip to the best part.
Basically, we decided that humans struggle to internalize both complex and simple realizations. Complex ones because they’re harder to grasp, and simple takeaways because we’re usually too distracted by temptations, desires, and pleasures to see them through, even if we believe in them (or so argues Aristotle; more on him later).
At this point, I asked my buddy, “So if humans struggle to comprehend both complex and simple ideas, what in the HELL are we good at?”
His reply, “Entertainment. And nothing else.” Full stop. The gravity and strategic double periods of his remark made me do this:
At which point I enrolled in a 36-course undergraduate class from Smith College. Not exactly. But I did download the audible version of the class, The Meaning of Life: Perspectives from the World’s Greatest Thinkers, from Amazon!
Having already graduated (go, fight, win!), I did this solely for my own enlightenment. Little did I know how much impact professor Jay Garfield’s masterful curriculum would have on my worldview, existential outlook, and shared beliefs with others.
Here’s what I learned: Continue reading…
It’s difficult to describe the love/hate relationship of raising humans. This Coca Cola commercial from Argentina does a pretty good job. (Thanks, Bella—via Facebook)
Honest Slogans is good stuff. Here are my favorites: Continue reading…
Words to sell by.
Such a good ad, even if the thing it depicts will tear up your innards.
Oh, and I don’t eat McDonald’s because I’m better than you.
I’ve grown up with Nike. I’ve watched them stir emotion with their commercials for decades.
The above ad — broadcast during the summer Olympics — is the latest in a long line of powerful advertising. It transcends mere sales and results in the thought of: “I like the company that made this commercial.” Of course, that ultimately leads to increased sales.
Doubly so coming from the global goliath of sports apparel that has acutely managed to stay cool for all these years, largely due to great copywriting.
See also: Other Geico favorites | Comedian trailer
Using iOS is still less of a pain than using Android. That is, the form is still better.
But that doesn’t change the fact that the attached ad is incredibly effective in speaking to the majority of smartphone users who don’t appreciate, nor do they want to associate with, the millions of off-putting Apple fans parodied above.
In any case, wouldn’t it be great if phones could go back to being useful tools rather than modern day golden calves?
The video could use a little editing, but it does an effective job in selling Google’s version of cloud computing. So much, in fact, I predict these “computer-like objects” will be a lot more relevant than tablets, but only if they come down in price. The reported $350-500 launch models, available June 15, are too much.
See also: My Chromebook is a fast tablet with a faster keyboard
Samsung sponsored this guy Kenton Cool (awesome name) to summit Mount Everest for a ninth time this month. In exchange, the company had him place the first cell phone call ever from the highest point on Earth, to his wife. What a moment.
My brother-in-law works in a Manhattan commercial music studio, producing jingles and licensing original music for use in advertising. Apparently, he deals with this regularly. Favorite line: “That is insulting. We would go out of business if we agreed to terms like that.”
More proof that unrealistic buyers are everywhere. (Although I still think there is value in licensing consumer music in advertising, which this video seems to discredit in an effort to sell more commercial music. What’s more, if demand is this high for “rip off” commercial music, I imagine a supplying studio could really clean up.)
See also: I’m sorry we can’t make a deal. Please don’t heckle me.
That, and it makes excellent use of In the Hall of the Mountain King. Unfortunately, self-discipline is the only way “to save us from our phones,” not another phone. Canceling your data plan helps too. But you gotta mind those texts as well.
I dropped them a couple of years ago for a more competitive local provider, but Geico is still one of the best mass advertisers around.
ESPN this week interviewed Jonathan Goldstein, the man behind The Most Interesting Man in the World. My favorite quote:
“It’s every guy’s fantasy to be like him — including mine,” he said. “I hope our viewers can get a chuckle, but also get good advice. Be interesting, don’t be boring.”
Just like the last one. See also: Hilarious Starburst commercial
After Tiger Woods took “extramarital affairs” to new lows this year, numerous sponsors canceled their contracts with the once role model, including Gatorade, AT&T, General Motors, Accenture, Tag Heuer, and Gillette. Out of all his major sponsors, only two “stood by” his sleaziness, including Nike and Electronic Arts.
Today, the latter is wishing it hadn’t. Continue reading…
Pretty competent parody of the Old Spice phenom ads. (Thanks, Mark)
Appropriately making its debut during halftime of the USA-England World Cup game last Saturday, I love this commercial. Freedom aside, I also love all three American muscle car reboots: Challenger, Mustang, and Camaro very much included. Would probably buy the Mustang though.
In case you didn’t know, I don’t like Wall Street. It’s not that I think the stock exchange is wrong, but I don’t like how its description went from being “speculation” to “investment” in the last 50 years. And I don’t like how it’s primarily sold to the uninformed public.
If you watch TV, chances are you’ve seen numerous investment commercials for Prudential, ING, Pacific Life, Merill Lynch, Charles Swab and countless others. What you might not have seen is the fine print during all this commercials: “Investment products may lose value” and “Investments involve risk.”
This of course is neatly tucked away at the bottom of the screen while some voice over promises an increase in wealth, a secure future, and guaranteed retirement. It’s yet another reminder that what these people are really selling is speculation.
In other words, know your stuff before playing the game, or stick to what you know if you want to protect and grow your principle.
Microsoft thinks so. And they’re newest commercial says so: “I can’t pick a restaurant in all these links,” an indecisive women using Google replies, when asked “What’s taking you so long?”
I can’t speak for everyone, but I’ve never felt overwhelmed by Google results. It’s not information overload if I find what I’m looking forward on the first results page, second at most. It’s almost as if Microsoft is confusing relevance with lack of choice.
I’m all for keeping Google on their toes through competition, but build a better mousetrap if you want to compete.