Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Ad of the year: “Find your greatness”

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I’ve grown up with Nike. I’ve watched them stir emotion with their commercials for decades.

The above ad — broadcast during the summer Olympics — is the latest in a long line of powerful advertising. It transcends mere sales and results in the thought of: “I like the company that made this commercial.” Of course, that ultimately leads to increased sales.

Brilliant.

Doubly so coming from the global goliath of sports apparel that has acutely managed to stay cool for all these years, largely due to great copywriting.