Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

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Tagged candy

New research on Tootsie Pops: 42% bite early; 1,000 licks to center

After 36 years of excruciating mystery, humanity finally knows how many people prematurely bite into Tootsie Pops, and how many licks it takes to reach the center. New research conducted by yours truly and NYU has the answers.  Continue reading…

Hilarious Starburst commercial

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I realize this commercial is over a year old, but it still cracks me up. And you gotta watch it a second time for the full klepto goodness. But on an advertising ROI basis, I’m not sure if the ad increases Starburst’s bottom-line. It may only be memorable via its wittiness rather than its ability of creating an emotional impulse to buy more Starbursts. Regardless, it’s good stuff.