5 reasons Guerilla Marketing isn’t Viral Marketing
6 Pins has some nice examples of guerilla marketing up today. I especially like the above. Regarding the topic of Guerrilla Marketing, here a five reasons I didn’t include it on my upcoming Connect article about Viral Marketing:
- Guerrilla Marketing has more to do with promotional advertising than strategic marketing, although Guerrilla tactics are strategic in and of themselves.
- Guerrilla Marketing doesn’t spread itself as easily as other viral campaigns outside of word-of-mouth
- Guerrilla Marketing tends to be more direct than viral marketing (though not always)
- Guerrilla Marketing is most effective in local and/or regional markets as opposed to the global reach of viral marketing
- At its core, Guerrilla Marketing campaigns are nothing more than rogue, very creative, advertisements for a fleeting memory, though enough to generate short-term buzz and curiosity
That said, I really appreciate the creativity of most Guerrilla campaigns. United’s Ted Launch was one of the best examples of Guerrilla Marketing I’ve read about.