Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

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Tagged endorsements

When your celebrity endorser becomes the town bycicle, it’s always best to dump him

tigerwoodspgatour10_coverAfter Tiger Woods took “extramarital affairs” to new lows this year, numerous sponsors canceled their contracts with the once role model, including Gatorade, AT&T, General Motors, Accenture, Tag Heuer, and Gillette. Out of all his major sponsors, only two “stood by” his sleaziness, including Nike and Electronic Arts.

Today, the latter is wishing it hadn’t. Continue reading…