Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Is anyone overwhelmed by Google search results?

YouTube Preview ImageMicrosoft thinks so. And they’re newest commercial says so: “I can’t pick a restaurant in all these links,” an indecisive women using Google replies, when asked “What’s taking you so long?”

I can’t speak for everyone, but I’ve never felt overwhelmed by Google results. It’s not information overload if I find what I’m looking forward on the first results page, second at most. It’s almost as if Microsoft is confusing relevance with lack of choice.

I’m all for keeping Google on their toes through competition, but build a better mousetrap if you want to compete.