I was driving home last week heading south on I-15 in Salt Lake City when I saw the above billboard for Mozy, an online backup company.

The ad is esoteric but brilliant, because it appeals to the precise type of people that Mozy seemingly wants to recruit: young, sociable talent who share a common interest — good music, multiplayer, and Rock Band in the afternoons instead of mindless meetings.

Well played, Mozy. I’m sure they’re not the first company to use video games to entice young talent, but more tech companies would be wise to follow suit. Perhaps being well-versed in Nintendo is more valuable than it once seemed.