Football began in earnest last week. Not that kind. The oblong American kind. The “hoorah!” kind.
For now, I couldn’t be happier. BYU‘s undefeated and ranked 25th in the country. Seahawks look dominant enough to repeat as Superbowl champions. And even the most jaded fans are full of hope, smiles, and optimism right now. That always makes the world a more enjoyable place to live.
Of course, that’ll change as the season wears on. For most of us, frowns are just around the corner. But there’s a simple trick I’ve learned over the years to avoid letting an uncompetitive or unlucky sportsball team ruin your night, day, week, month, autumn, or even year. It is this: Embrace fair weather fan status. Be proud of it. Bandwagons are fun.
From NPR’s book review of Scorecasting:
When they examined attendance data for the Cubs, one of the unluckiest teams in professional sports who have not won a World Series in 102 years, the authors found it to be remarkably stable — around 90 percent — no matter if the team was at the top of the league or on a losing streak. Fair-weather fans, it seems, actually incentivize a team to win; team owners and coaches will work harder to win games so they can sell more tickets.
Not only are fair-weather fans better for the organization, though. Being one is better for oneself, as fair-weather fans are more at liberty to chose entertainment options that “work for them,” as opposed to staying involved with a mediocre (aka boring) team.
In other words: Go, Cougars! (So long as they’re winning.)