After nearly 10 years in the making, I’m proud and honored that the book has finally released. Its contents changed my life, and I hope they can yours, too.
Thanks for reading.
After nearly 10 years in the making, I’m proud and honored that the book has finally released. Its contents changed my life, and I hope they can yours, too.
Thanks for reading.
Pay no mind to what some old people, many talking heads, and all fear-mongerers say. The world is NOT getting worse. It’s getting better, even under controversial and sometimes divisive heads of state.
I’m convinced there are two types of creators in this world: genius ones and everybody else. By my estimation, 99% of us fall into the latter category, myself very much included. As such, we must play by different rules.
You see, 1% genius talent (or creators) are so good and so talented at what they do, they can release only one or two remarkable things and reach millions of people. That’s what makes them genius. They’re so… breakthrough, if you will, that a limited release schedule cannot keep them grounded.
Laura Hillenbrand, one of my favorite non-fiction authors, is the perfect example of this. Seemingly out of nowhere, this writer from Virginia published her first book, Seabiscuit, in 2001. It’s incredibly well researched, beautifully told, and wholly inspiring. Two years later, it was made into an Academy Award-nominated movie.
In 2010, Hillenbrand released her second, arguably even better, book, Unbroken, which was also made into a major motion picture. Both books combined have sold over 13 million copies and enjoy a perfect 5-star rating on Amazon from tens of thousands of reader reviews. Aside from a few obscure magazine articles, that’s all Hillenbrand has produced to date.
She’s that good.
You and I aren’t, dear reader. If we want to reach the widest possible audience, we cannot release just one or two things like Hillenbrand or other genius talent. We must abide by different rules. The good news is the rules involve only two components that are easily explained with a single sentence. It is as follows:
Good content published regularly wins.
That’s it. To reach and engage your audience, you don’t need great or otherwise genius content. But you do need compelling, interesting, relevant, and timely content. That’s what I mean by good content.
And unlike genius creators, you must publish regularly. What’s regular? In my experience, it’s at least once or twice a week for moderate growth, several times weekly or even daily for hyper growth. Only then can you break through a very noisy market to stay top of mind in the battle for audience mindshare.
Other than that, there’s no secret sauce or special algorithms you must crack. ChuChu TV is a great example of this. Five years ago, the upstart YouTube channel had only a few thousand subscribers. Today, the channel enjoys more than 20 million views—that’s four times the number as “Sesame Street.”
ChuChu TV accomplished this by publishing good content (as deemed by toddlers) with regularity. No tricks, or keyword stuffing, or magic. Just good content published regularly.
Will you reach millions of people like Hillenbrand or ChuChu TV? Probably not. But that’s not the point. You can reach thousands and increase your chances of reaching millions, but only if you play by the rules. Only if you publish good content regularly. When that happens, you will correspondingly increase your repeat buys, first-time buys, subscriptions, comments, shares, and views.
The metrics will take care of themselves. So don’t overthink it. When it comes to reaching wider audiences, speak their language with good content published regularly. This works. I speak from experience. You can do this.
About the author: Blake Snow contributes to fancy publications and Fortune 500 companies as a seasoned writer-for-hire. He lives in Provo, Utah with his supportive family and loyal dog and is thrilled you read this far. This story first appeared on Wordsmithie
I’ve blogged for 12 years and published more than 2000 posts to date. Below are my 10 favorites from 2017:
Thanks for reading. Anyone been here for the full 12 years? If so, I’d like to buy you lunch.
Two weeks ago, I published Log Off: How to Stay Connected after Disconnecting on the world’s largest bookstore in both paperback and Kindle formats. Today I wanted to share what early reviewers are saying: Continue reading…
Big thanks to Randy Shore from the Vancouver Sun for his interest and recent write up of my new book.
The Internet and its insidious agent of attention-seeking — the smartphone — are by their very nature addictive, conspiring with our natural curiosity and brain chemistry to keep us rapt to the machine, according to Blake Snow, author of Log Off: How To Stay Connected After Disconnecting.
Excluding non-bylined writing for commercial clients, here’s what I published this month:
Printed version below for those behind a paywall. Continue reading…
In his first book, recognized journalist Blake Snow offers humorous, well-researched, and insightful advice on how to break free and enjoy renewed life offline
Provo, UT (December 19, 2017) – Do you or someone you know need a little help unplugging this holiday or new year? If so, Log Off: How To Stay Connected After Disconnecting by Blake Snow (ISBN 978-1973543749, 2017) may have the answer and is available now at the world’s largest bookstore in paperback, ebook, and audiobook editions.
The self-help memoir and well-researched book is the first for Snow, a prolific writer for such publications as Wired, USA Today, CNN, and Wall Street Journal among others. The book produces convincing evidence and a path forward for people hoping to reclaim their offline lives without the constant distraction and “fear of missing out” caused by the internet, social media, and smartphones.
“With Facebook recently admitting as much, it’s official,” says Blake Snow, author of Log Off: How To Stay Connected After Disconnecting. “Excessive use of smartphones, the internet, and social media makes us miserable. Although I wrote this life-changing book for myself, I feel strongly that the ideas and encouragement contained therein can help others find greater fulfillment, peace of mind, and better relationships after responsibly logging off.”
In this quick but potent read, Snow recounts his own journey from being a workaholic internet addict, his awakening (aka “Montana Moment”), and the steps he has since taken to increase his facetime with actual people, do more offline with less online, double his productivity in half the time, and tunefully blend his analog and digital lives with no regrets. Continue reading…
As you can see, the book underwent a title change, but the contents remain the same—a self-help memoir on how to overcome excessive “internetting,” smartphoning, and social media. If that subject interests you, I hope you’ll consider taking one or all of the following actions: Continue reading…
I’m also happy to report that I met my deadline. In other words, interested readers will have either a soft or hard copy in their hands by Christmas day. Links to both coming Monday. Booya!
Music is easy now. Except when I’m forced to download songs ahead of time before venturing Off The Grid, I can instantly play any track, genre, album or compilation of recorded music with a spoken command.
“Alexa, play the new Taylor Swift!” I bark. (Spoiler, it’s better than her last single.) “Alexa, play ‘All Night’ by Big Boi.” (It’s bumping.) “Alexa, play ‘Feel it Still’ by Portugal The Man.” (It’s choice.) “Alexa, play Waiting On A Song… Gone Now… or The Click”—all front-runners for album of the year.
Whatever I ask—even amorphous requests for “dinner music” or “relaxing classical”—this inanimate robot gets things right 90% of the time. And when I don’t feel like talking, I can play what I want with a few taps of my finger on the portable jukebox I carry in my pocket. We’ve come a long way.
But while I’m grateful for the limitless amount of audible convenience we now enjoy, I often wonder about the price we paid to get here. Continue reading…
When it comes to listening to music, I’m a skip-mastering control freak. I’m willing to let some records play, especially the greats. But if a band starts to bore me, I skip and/or eventually abandon their carefully curated playlist (aka “album”) with haste.
Recently, however, I discovered a band that I have never skipped—not once. They may be the coolest band you’ve never heard of. Only four of their six albums are commercially available, and I think they’re downright groovy, if not borderline inaccessible.
Hailing from french-speaking Quebec, the band is called Timber Timbre (pronounced “tamber”). The singer sings in english, rocks a “skullet,” and the entire acts sounds a little like Ennio Morricone, Johnny Cash, Magnet, a mellow Killers, Roy Orbison, Talking Heads, slow songs, The Doors, crooning songs, Late Night Tales, creepy songs, and Portishead. I only learned of them after visiting their home province earlier this month and am glad I did.
To spread the good word, I hope you’ll consider and enjoy their albums and soulful live performances as much as I have. These are my favorite songs:
The Digital Ruins of a Forgotten Future by Leslie Jamison profiles the last big thing that never was, namely Second Life, which went from millions of users at its peak a decade ago to a stagnated 600,000 a month today. These were my favorite excerpts from the remarkable long-form report:
In fairness, obscure Second Life users are no different than staged selfies or “real life” divisions such as watching a baseball game, daydreaming, or escaping into the bottomless ether of our smartphones, Jamison argues. But many committed Second Life holdouts seemingly live a perplexing (if not delusional) double life.
See also: Ready Player One
In many ways, modern parenting is a marked improvement over past generations. Many parents today are much more involved, supportive, gentle, and engaged in their children’s daily lives.
On the other hand, my wife and I have observed several not-so-good habits of contemporary parenting. They are as follows: Continue reading…
During a long overseas flight recently, I stumbled upon StoryCorps, a government-funded program to “record and preserve America’s stories.”
Mostly told by working-class, veteran, immigrant, and minority Americans, several of the below three-minute animated stories brought me to tears:
Hope you enjoy them as much as I did.
I finished three good books this month. Here are my thoughts on each: Continue reading…
What luck we have. Not only were we born on the most marvelous planet in the observable universe—not to mention the only habitable one out of gazillions—but the one we did inherit has seven distinct, magnificent continents.
Picking just one experience from each that best personifies the greater landmass is an impossible job, not to mention totally unfair. But life isn’t fair. Nor is this column. If you need someplace to start when attempting to bag all seven continents, make it one of these iconic and universally well-rated encounters. Continue reading…
My wife and I believe the world is inherently good and we want to indoctrinate our children to think the same. Not by ignoring society’s seedy underbelly. But with measurable evidence such as this that overwhelmingly proves the world is getting better and better.
To that end, my wife shared the following quote with our children and I over breakfast recently: “Feed your faith and your fear will starve.” In other words, people who are afraid are usually consumed by doubt.
But in my experience, we can replace that fear and doubt with hope and love by doing the following: Continue reading…
If you’re reading this, I’m guessing you like money. What does money have to do with offline balance, though?
In my research, everything. Next to fame and sex—which by no coincidence are often facilitated by money—the latter is arguably the most sought after thing in life, particularly (but not exclusively) for male species.
For purposes of this newsletter, however, I won’t preach to you on the ill-guided focus of money or bottomless cup that is greed. Instead, I’ll let smarter people do it for me: Continue reading…
I just published my first story for Frommers, the storied travel guide magazine that changed the way Americans traveled in 1957 after Arthur Frommer published his seminal Europe on 5 Dollars a Day.
My story isn’t that big nor will it make nearly as many waves, but I’m still proud of it and the friends that made it possible by joining me recently on a weekend backpacking trip into the High Uinta Wilderness, which I deem “the best western wilderness you’ve never heard of.”
Hope you enjoy it.
Eight years ago, I began an endeavor that I thought would take up to 12 months to complete: writing my first book. In reality, it took nearly eight full years.
In any case, I’m happy to report that I finished the 12 chapter non-fiction and short self-help book not 20 minutes ago. I’m proud of what I wrote and can’t wait to share it with the world soon after vetting it with editors, agents, and publishers.
Fun fact: it took my seven years to write the first 40% of the book and just a month to write the remaining 60%—because writer’s block.
As a teaser, I’ve included the opening chapter here. Hope you enjoy it and share this post with any you feel my be interested in what I have to say. Continue reading…
Like so many other peasants — and royalty for that matter — I owe much of my good fortune to luck and timing. And nothing has been more beneficial to my career than getting into blogging before it became blasé.
I barely made it. Continue reading…
PROVO, Ut. — Want to get ahead in this world? Work lots of extra hours — even nights and weekends — experts say, and it will all be worth your while.
“It’s easy to forget what’s most important in life,” says Bill Loney, a certified life coach who hasn’t quite made it in life yet. “Family, friends, and social activities that can often inspire and enrich the life of an individual… these are all distractions in getting more work done,” he adds.
Emma Royds, who hasn’t stopped looking at her smartphone every five minutes for three straight years, councils that most people actually die wishing they had spent more time — not less — working. “People never regret working too much,” she says. “My neighbor opted to do adventurous, social, and fitness-related activities with family and friends in his spare time.
“Now 80, he told me recently he really wishes he would have spent more time on TPS cover sheets, obsessively trying to turn his company into the next big thing, and reading email during every waking hour of his life. It’s kind of sad, really.” Continue reading…
The first was Frankenstein by Mary Shelley, recommended by my sister Sara. Not to be mistaken for the horrific name, popular movie, and Halloween theme it inspired, the book is actually about what it’s like to be human. Masterfully written by Shelley when she was only 20 (!), Frankenstein made my heartbreak and made me ponder humanity more than another other book recently (save for this, this, and this).
Due to a few slow pages and an ending that abruptly stops (like most classical literature), I award it four stars out of five.
The second I read in less than 48 hours. It’s called The Disaster Artist: My Life Inside the Greatest Bad Movie Ever Made by actor Greg Sestero and journalist Tom Bissell. About the making of The Room (aka “The Citizen Kane of bad movies”), this book made me laugh out loud, cringe, and cheer on numerous occasions. I admire Sestero for his candor, for seeing the good in the world, for sharing his story, and for shining the spotlight on the conflicted, inspiring, and likable man named Tommy Wiseau. “What a story, Mark!”
For its hilarity and heart, I award it four stars out of five and anxiously await the movie adaptation starring James Franco.
These are my favorite passages from each: Continue reading…
An edited version of this story first appeared on April 5, 2016 in The Atlantic
Not long ago, I stumbled on a list of the best sci-fi novels according to the Internet (i.e. the highly entertaining computer geeks on Reddit). As someone who reads for pleasure as much as job security, I decided to finish as many of these and others that I could handle.
After completing over a dozen—not to mention many more in film adaptations—the following occurred to me: every single one of these acclaimed, futuristic stories—at least the many I was exposed to—completely missed the existence and impact of the Internet. Everything from published media and daily communication, to realizing sight unseen romance and access to global markets.
“A lot of science fiction was primarily focused on moving people and things around in exciting ways,” says technology commentator Clive Thompson. “These forward-thinkers were using flashy visuals to hook their readers, while understandably overlooking non-sexy things such as inaudible conversations.”
Which is largely what the Internet facilitates. Like electricity, it’s really just an everyday utility now. And utility talk is not plot. It’s boring. Continue reading…
I recently watched 180 Degrees South. It’s an enjoyable documentary by surfer, climber, and conservationist Chris Malloy, in which he follows the adventurous footsteps of his two mentors—Patagonia founder Yvon Chouinard and North Face founder Doug Tompkins.
This is what I took from the film: Continue reading…
More than just money (which admittedly wasn’t much), the perk-filled gig served as a weekly source of education, inspiration, and a renewed understanding of writing for mainstream audiences again. Furthermore, it took me and sometimes even my friends and family to five different continents, dozens of countries, countless destinations, and introduced me to hundreds of interesting people.
Although I’ve yet to find a replacement, I have some promising leads for the unpublished and upcoming articles in the pipe. And I’m determined and confident that I’ll be able to find a new suitor for my column, which was read by over 900,000 monthly individuals, according to a November 2016 estimate by the nation’s fourth largest tourism board (i.e. Visit Orlando).
Until then, here are the stories I am most proud of—the best of my travel column so far: Continue reading…
Earlier this year, I skimmed The Minimalist Mindset by Danny Dover. In my case, Dover was preaching to the choir. But I did enjoy two important points:
That said, I don’t endorse Dover’s recommendation to auto respond to all incoming emails with “I’m booked solid with previous commitments.” That’s a dick move. Just say, “No, thank you.” But I do like his recommendation to ask for a timed agenda before agreeing to a meeting and keeping meetings to a single day or slots per week (i.e. late afternoons only).
Three stars out of five.
I did it again. I came oh-so-close to finishing a really long and critically-acclaimed literary classic before quitting it after three quarters completion.
I first did this 10 years ago with the unabridged version of The Count of Monte Cristo, a book by the masterful Alexander Dumas that features some of the most beautiful, if not poetic, prose I’ve ever had the pleasure of reading.
I did it again this spring with Leo Tolstoy’s Anna Karenina—an even more powerful book—which is widely regarded as the greatest novel ever written. So why did I abandon it after 640 pages out of 864 total? Continue reading…
There are a lot of productivity myths. For instance, early birds are more productive, structure kills creativity, adding resources increases output, and more. Although well intentioned, these are all wrong.
So what works? What productivity hypotheses have been tested and proven by science? After sifting through dozens of top search results, reports, and studies, this is what I found. The most convincing, substantiated, and established productivity strategies: Continue reading…
As a writer, I sometimes get reader mail.
Most of it relates to typos. Some of it relates to disagreement or additional viewpoints. On occasion, I even get fan mail—how lovely.
As for typo-related mail, most of that is really nice. “Hey, Blake. Enjoyed your story on [insert popular story here]. Noticed a typo, however, and thought I’d share.”
Some of it gives me the benefit of the doubt. “Hi, Blake. Perhaps your spellcheck mistakenly changed ‘espoused’ to ‘expelled’?”
“No, kind reader,” I’ll reply. “My bad diction stuck again. Thanks for keeping me honest.”
Still, some of the mail I receive is unforgiving. As if my mistakes should disbar me from contributing to mainstream media. As if I should master English before using it to articulate a point, tell a story, answer a question, or inspire change. Continue reading…
For one reason or another—both personally and professionally—these companies can do almost no wrong in my eyes:
Excluding non-bylined commercial work, here’s what I published last month:
While on vacation this summer, my family stayed at a Hampton Inn in Gallup, New Mexico.
At breakfast the following day, my five year old daughter couldn’t stop gawking at an under-clothed woman seated at the table next to us. “Why is that lady showing her belly?” she loudly inquired. A little embarrassed, Lindsey and I told her to stop starring and eat her breakfast.
Admittedly, I think everyone in the room was a little uncomfortable and probably judgmental. But for the most part, everyone carried on and we had an enjoyable breakfast.
As we were finishing up, the lady approached our table. Looking at Lindsey and I with a gentle smile, she said, “You have a beautiful family.” She then turned and offered the same smile to each of our four children. It was the nicest compliment and gesture anyone has paid to me all summer, if not all year.
So thank you lady from the Hampton Inn in Gallup, New Mexico. Thank you for your unexpected example of kindness, friendship, and reminding my family never to judge a book by its cover.
Originally published on October 26, 2012
It’s been a superb year for new music so far. Along with a strong finish of releases last year, these are the albums worth writing home about—and ones I hope you’ll consider in your search for new, inspiring songs from new or rejuvenated blood.
Behold: this is art. From front to back, singer/songwriter Jack Antonoff (aka Bleachers) channels brilliant beats, catchy choruses, and melodic instrumentation in classic stereo. If this masterpiece doesn’t finish as album of the year, I’ll be delightfully surprised. Continue reading…
Ten years ago, Disney released a Pixar film that had a profound impact on the course of my professional life.
At the time I was a full-time video game critic for several online magazines. I had a knack for raking mediocre games and news over the coals. I gained a reputation for publishing smart but scathing copy. Back then, I felt it was my job, if not duty, to critique everything I touched as if the orbit of the Earth depended on it. Continue reading…
Excluding non-bylined commercial work, here’s where my travel column went last month:
See also: My best work to date. Thanks for reading!
After a decade of self employment, I’ve been told “no” several thousand times. I have records. For the same period, I’ve been told “yes” a few dozen times. Fewer than a hundred. I have records of that, too.
As you can tell, I–like most humans, salesmen, and business owners–experience rejection more than acceptance. Unlike many people, however, I don’t let that discourage me as a proprietor. But I almost did once.
Via Business Insider:
How can we stop such trends toward dishonesty (in this case, broader acceptance of illegal downloading)? The problem is that if someone has acquired 97% of their music illegally, why would they legally buy the next 1%? Would they do it in order to be 4% legal? It turns out that we view ourselves categorically as either good or bad, and moving from being 3% legal to being 4% legal is not a very compelling motivation.
This is where confession and amnesty can come into play. What we find in our experiments is that once we start thinking of ourselves as polluted, there is not much incentive to behave well, and the trip down the slippery slope is likely. This is the bad news. The good news is that in such cases, confession, where we articulate what we have done wrong, is an incredibly effective mechanism for resetting our moral compass.
First published November 5, 2012
Humans are more distracted now than ever before, at least since we’ve started keeping records. Over the last decade, the average attention span has dwindled from 12 seconds in 2000 to just eight seconds in 2014, according to the U.S. Library of Medicine. The kicker: our eight second attention spans are one second shorter than a goldfish’s. No joke.
Who or what’s to blame for such abhorrent focus? “External stimulation,” says the Library of Medicine. That’s code for mobile internet, apps that vie for our attention, push email, social media alerts, work from anywhere, persistent connectivity, and our enthusiastic adoption of “the internet of things.” In other words, the only person we can blame is ourselves.
What’s a working professional to do then? You have three options, according to popular thinking: fall off the grid, stick with default technology settings for substandard productivity, or my personal favorite, set usage boundaries to upgrade concentration, contributions, and welfare levels.
For those interested in options one or two, this article won’t be any help. But for for those interested in the latter, there’s quite a lot you can do to stay focused in a 24/7 world. After extensive online research, here is the most celebrated and pragmatic advice for doing just that: Continue reading…
While working onsite with a client last week, I met an Englishman that shared my love of music. At some point we diverged into a discussion on the merits of Daft Punk — his favorite band — and where their latest album went wrong. We both agreed that Random Access Memories was better produced than it was written; Discovery was “bloody brilliant;” and their soundtrack to Tron: Legacy was their second best work to date.
As I was about to leave, my new friend excitedly announced, “I have something to show you!” He left the room, then returned with a custom, LED-lit Thomas Bangalter mask. “May I?” said I, giddy at the prospect. “Of course,” he replied. I put it on, struck a pose, then took several snapshots for posterity’s sake before bidding him farewell.
What’s funny is this Englishman had just traveled 6,000 miles from his office in Munich for weeklong meetings with “corporate” in Los Angeles. While most people scramble for chargers and underwear the night before travel, I laughed at the thought of this kindly bloke deciding to bring his shiny keepsake along for the journey. “Ah, yes! Mustn’t forget my smashing mask.”
That’s a fan.
First published on November 6, 2013
I’m planning an upcoming story on some of the best desktop upgrades you can make but had to break to excitedly endorse these: The Klipsch ProMedia 2.1 speakers. They are THX certified and they sound magnificent.
If you’re a music lover, I think $150 is a small price to pay. These speakers have awakened my ears and made old music sound new again and new music sound even brighter, tighter, heavier, and clearer without the muddiness associated with most desktop speakers.
Five stars out of five.
My family and I encountered the pictured sign recently while biking our river trail. Immediately the older children collectively remarked, “That’s sad.” My wife and I agreed. So we went home, grabbed some spray paint, and returned to censure the offending message and alert the authorities to replace the defaced sign.
By the looks of the handwriting, the up-to-no-gooders were probably teenagers and likely less-educated. Young minds exploring anti-social behavior rather than full-blown racists. Nevertheless, the words still stung. But I was proud of my children’s response. Not anger. Not over-reaction. Just concern and an immediate quest to right the wrong. Continue reading…
In addition to books for young and adult readers, my family buys a lot of picture books. We have three shelves packed tight with them and three overflow stacks spread across the rest of the house.
For years I’ve wanted to catalog my favorites but never got around to it. So this spring, I hired my nine year-old daughter to do it for me.
After reviewing well over 100 children’ books, these were her favorites rated 4.5 out of 5 stars or better: Continue reading…
“For many of you who don’t have it all figured out it’s okay, that’s the same chair that I sat in. Enjoy the process of your search without succumbing to the pressure of the result. Trust your gut, keeping throwing darts at the dart board, don’t listen to the critics, and you will figure it out.”—Will Ferrell
I was solicited for a job at Google last month by their HR department. I turned them down. Here’s why: Continue reading…
Until I get around to writing a condensed, more interesting story, here’s a chronology of mostly personal events: Continue reading…
Excluding non-bylined stories written for commercial clients (i.e. the bulk of my work these days), here’s what I published last month:
The following was updated and adopted from a recent hired-speech I gave to a group of 50 CEOs and partners at the headquarters of NEA, the world’s largest venture capital firm.
Since 2005, I’ve written for half of the top 20 U.S. media publications and dozens of Fortune 100 companies as a featured contributor, branded storyteller, and retained content advisor. In that time, this is what I know for sure: marketing is the way you let people know you exist. Content marketing is the ongoing explanation for why they should care.
As a discipline, content marketing (or brand journalism, executive editorial, and thought leadership) is important, because it allows companies to persuade highly-informed buyers in an increasingly noisy world. Not only is it the fastest growing marketing strategy in recent years, it’s also the most effective for supplying search demand, engaging target audiences, enabling messaging, and satisfying the buyer’s need to read and inform themselves before making a purchase.
What surprises people most that engage me? Here are the top five: Continue reading…
Best-selling author Marshall Karp used to work in advertising. But then he realized he didn’t like what he was doing because the original architect was a lousy planner.
“This rut that you’re stuck in, this life that you’re trapped in, who planned it?” he writes on Quora. “Not you. Most of us form our life’s plans shortly after high school. I was pushing 40 and still living the dream of some teenage kid.”
So he decided to switch careers and become a screenwriter and author. “My Act Two was conceived, written, produced, and directed by an adult. And I’m grateful for the insight that convinced him to take on the job.”
I’m a writer. At least that’s what I say whenever I’m asked what I do for work. Continue reading…
My wife and I were discussing gender equality over lunch today. On a scale of 1–10 (one being female dominate and 10 being male dominate), we both agreed that America today is probably around a 6.5/10 in favor of men.
That might vary a half point in either direction depending on what part of the country you live in. But overall I think that’s a fair assessment.
What will it take to get to an equal five? Two big things: equal pay for the same job and greater access to leadership roles. I’d also add being able to walk alone a night without fear of being assaulted, but my wife said that’s a tricky one. After all, how much of that perceived inequality is unfounded fear versus actual threat?
Either way, I’d say things are looking up for my daughters, wife, sisters, and mother and hope to be at or around a five within 10–20 years. What do you think?
Before I write another word, let the record show that I admire, appreciate, and even covet Tesla cars. Their instant torque, modern styling, simple engines, and overall innovation are a thing of beauty.
But there’s a fundamental problem with electric vehicles today: they’re all powered by dirty energy and heavily subsidized by government incentives, argues Berkeley physicist Richard Muller. “There is little to no environmental benefit, since in most of the world the electricity is derived from coal,” he writes. In fact, “an electric car in China produces more CO2 than does a gasoline car.”
Even in states such as California, where only 25% of their energy is renewable, we’re still along ways from sustainably clean cars. Obviously, we’ve made progress and don’t want to throw out the baby with the bath water. But Muller brings up a good point: Is 100 mpg gas mileage from combustable engines (which we’re approaching) more environmentally friendly than a 250 mpg coal-based electric vehicle?
For the time being, Muller argues no. “Prices of batteries have come down, but not nearly enough to negate the high cost of owning such a car.”
All of that could change, of course, with breakthrough gains in battery storage or clean energy. But for now, we’re still in the “Kickstarter” phase of electric vehicles. Exciting but not fail-proof.
Excluding non-bylined stories for my commercial clients, this is what I published last month:
Thanks for reading.
Since the turn of the century, Platon has made a name for himself (a single one at that!) for his telling portraits of celebrities, especially politicians. As a fan of his work, these are my favorites: Continue reading…
My wife and I recently watched Manchester by the Sea. It’s a beautifully-acted but heart-wrenching story about a Boston man (played by Casey Affleck) that is left utterly devastated and largely alone after a careless act and some horrifying bad luck. In fact, it’s one of the saddest movies I’ve seen in years.
Although I appreciated the film, I forgot the importance of tragedy while exiting the theater. “For someone who is living in a comedy, is there any value in being reminded that life sucks sometimes?” I asked myself. “Is there any harm in solely watching movies with happy endings?”
With the help of the internet, this is what I learned: Continue reading…
I wholeheartedly agree with Cal physicist Richard Muller’s optimistic and informed answer to this question.
“Global warming does not threaten humans with extermination,” he writes. “In the history of the world, I would say now is the best time to be born. The problem of global warming is minuscule to the dangers faced by my parents when then had me (i.e. world wars, more tyrants, worse civil rights for minorities and women, more violence, poorer health, less economic wealth). We will handle global warming through mitigation and adaptation. Don’t deny your future children their opportunity to enter this wonderful world.”
I don’t think Muller, I, or any other optimists are delusional in that outlook. After all, history is on our side—humans are survivors, tinkerers, and self-improvers.
Statistically we’re collectively better off now than ever before. Read and try to refute this if you don’t believe me. There’s no looming threat suggesting others—only unfounded human fear, old age, or alarmists rooted in emotion (or self interest) rather than fact.
Excluding non-bylined writings for commercial clients, here’s what I published last month:
To find out why we’re quitting, what we learned, and what’s the future of manliness, listen here. Thanks to everyone who listened to, supported, and funded the show. I will miss it and hope you enjoy this last episode.
I was jogging last week and ran past a parked patrol car. A cop was in it.
I make it a habit to wave to everyone I encounter, so I cut the air with my hand and smiled. He waved back and flashed a big grin, as if I had just made his day—as if he rarely gets acknowledged by civilians.
Surprised by the effect it had, I started thinking of other people that might benefit from extra kindness. This is what I came up with: Continue reading…
An estimated quarter of the world’s population doesn’t eat pork—mostly for religious but also for vegetarian reasons. Why?
“Islam and Judaism both originated in a region where pigs were scavengers and rooted through garbage to survive,” explains Jeff Dege on Quora. “They were unclean in every sense in that environment.”
On the other hand, Western civilizations are more accustom to non-scavenger or otherwise domesticated pigs that aren’t as infected as the ones the Middle East grew up with.
“If I lived in the Middle East 1500–200 years ago, I wouldn’t have eaten pig, either,” concludes Dege. “But I don’t and the reasons for avoiding it then and there don’t apply here and now.”
Which explains why the other three quarters of the world happily consume pork, mostly for barbecue, bacon, sausage, and chop reasons.
On a personal note, I rank edible animal muscle as follows—beef > poultry > pork > fish—but I try to limit my intake of it to no more than 2-3 times a week in favor of produce.
Here’s a great quote from Cal physicist Richard Muller on the scientific method: “I see the difference between a scientist and a non-scientist in a simple way:
If you avoid distinguishing beliefs and bias from knowledge, you’re not a scientist. If you overstate the truth (even for the greater good), you’re also not a scientist.
True science demands objectivity, guts, free speech, vulnerability, and lots of “we’re still not sure but let’s keep checking.”
My cousin recently asked for my stated religious beliefs. This is what I sent him: Continue reading…
Phil Knight seemingly had a lot of slick editors to help him write his wonderful book (4/5 stars) on the creation and rise of Nike. But his passion, character, and insightful war stories all ring true. These were my favorite excerpts:
Excluding blogging, ghostwritten, and otherwise non-bylined stories for some of these companies, this is what I wrote this month.
Thanks for reading.
Despite Friedman’s verbose and scatterbrain writing, his insights deserve four stars out of five.
I’m an enthusiastic Amazon, Apple, Uber, and Google user because they make my life easier. I don’t think twice before upping my Prime membership. In fact, I like these companies so much, I’ve even willing to pay a little extra for the convenience they offer.
But obsessive brand loyalty will ultimately hurt us, argue two ivy-league economists for USA Today. “Each of us can do our part to make sure Amazon and others never get to the point of ubiquitous domination. It might introduce a bit of hassle and inconvenience into your life, but only a tiny bit. But by taking on this challenge, you’ll be doing the job that antitrust authorities, in an ideal world, might take care of on our behalf – ensuring that consumers and workers, rather than the owners of capital and algorithms – get a piece of the surplus that’s created by new business ideas.”
Make no mistake, I’m a proud American capitalist. But I like it even more when companies compete for my business. “Think about those credit card teasers we all get,” the authors add. “As long as we keep businesses thinking they need to chase after us to try to lock us in, they’ll keep on handing us value rather than using it to pad their bottom line.”
If you agree, consider shopping with competing companies and platforms from time to time to keep your favorite companies on their toes, hungry for your business, and willing to let you keep a greater share of the value.
My respect for clouds skyrocketed last year on two separate occasions.
The first was while flying home from France after hiking Mont Blanc with my long-time friend Wesley Lovvorn. Despite being about the same elevation as my beloved Wasatch Mountains, The Alps appear 2000-4000 feet taller due to greater topographical prominence. That is their valley floor is about 2000-4000 lower than the 4400 feet I live at in Provo. Consequently, the Alps looked like giants the first time I saw them. But not as giant as the cumulus clouds I flew through on the way home. Shortly after crossing into eastern Utah on the 10 hour flight from Paris to Salt Lake, my Delta plane felt like an insect flying into an endless mountain range of white, billowy water vapor. I’ve never seen anything so big. It was a beautiful and comforting sight to come home to.
Here’s where my travel column went this month:
As seen on a cruise ship last month. (How do they know it wasn’t intentional?)
I’m always writing down blog ideas. At the time of writing, I have 535 unpublished saved drafts. Most of these will never see the light of day. But some of them are worth sharing. In an effort to whittle that number down as fast as humanly possible, here are five things that have crossed my mind recently: Continue reading…
I first heard it in Donnie Darko some 15 years ago. But it still haunts me. I love it.
Here’s where my travel column went last month:
Here’s what I wrote for Cisco.com recently:
May latest for Cisco.com:
Thanks for reading.
I’m by no means an expert on technology. But I’ve covered the industry long enough (since the mid ‘80s to be exact) to know that very few innovations really matter. The vast majority of mainstream releases are merely novel diversions that fail to fundamentally change our lives, let alone improve them.
They are the opposite of personal computers, the web/email combo, GPS directions, social media, high definition, touchscreen phones that double as cameras, YouTube, and increasingly voice search. Over the last thirty years, those are the real innovative heavyweights.
Although nothing released this year approaches that status—uneven virtual reality very much included—they are several gizmos released this year that excited and even enhanced my life on a near daily basis.
They are as follows: Continue reading…
“Who does this guy thinks he is?”
I asked myself that upon seeing Luke Spiller perform with The Struts for the first time. He had just finished ripping through the opening four songs of their recent set in Salt Lake City. Two singles. Two of his debut album’s most anthemic tracks. No stops or pauses in between songs. All in the first 15 minutes of a performance that would eventually double the running time of their only album plus one new song.
But unlike a punk act that similarly keeps the punches rolling, Spiller was wholly uninhibited on stage. He wore glittered capes and spandex. Shimmied his shoulders like Freddie Mercury. Calculated dramatic toe steps and emphatic kicks in every direction. Choreographed his carefully rehearsed movements to the music.
While observing all of this, I couldn’t decide if Spiller wanted to imitate Michael Jackson, Robert Plant, Prince, or Mick Jagger. On top of that, the size of his mouth suggests his mother may have slept with Steven Tyler during the British leg of Aerosmith’s Pump tour.
In a later interview after the show, he brushed off a facetious question about his outrageous showmanship. “That’s just what I am,” he told me. “It’s just what I enjoy.”
For lovers of live performances that make you forget the troubles at home, Spiller’s dramatic charisma is all for your gain. Continue reading…
I’m not quite 6 feet 2 inches tall. But I laughed out loud at some of the things a 6′ 6″ man can do, as written by Jaime Barth:
Here’s where my travel column went last month:
Craig Weiler has the answer:
You have one set of teeth, one set of knees, one set of lungs and one back. If you don’t take care of them, you can’t re-boot. You can get knee replacement surgery and you can get your teeth capped and wear dentures, or get new lungs, but it’s not the same as your originals. The back is much more tricky and if you damage it enough you’re never coming back from it.
You have one set of hands and feet. They are irreplaceable as is your brain. So if you damage them you’re never coming back from it.
Your body, in other words, is a one-off. You will never have another one as long as you live. If you start taking good care of it and you’re mindful in your 20’s, you’ll be far healthier and happier in your 50’s and beyond.”
I whole heartily agree with Confucius when he said, “The man who asks a question is a fool for a minute; the man who does not ask is a fool for life.”
Because of this, I’m always asking new questions of everyone I encounter in an effort to learn from them. Long-time family and friends. Acquaintances. Complete strangers. Everybody!
When it comes to getting better answers (i.e. more lively conversations), there are few better ice-breaker questions than these:
To adopt for people you now, just add “now” to the above and voila! Instant learning. When you feel ready, you can really dig deep with, “What are your guiding beliefs?”
Hat tip, Ahmed Arshad
My family and I recently returned from a weeklong road trip along U.S. Route 50 through Nevada. Famously dubbed “the loneliest road in America” by an unnamed AAA agent, the highway is as beautiful as it is devoid of life.
My column on the experience will publish next week. But one of the highlights was undoubtedly listening to rural country radio through much of it. And by rural I mean no more than four FM stations at any time; two of which were gospel, one talk radio, and one country.
Because our rental car’s auxiliary music jack didn’t work, these are the best songs we listened to while cruising through the beautiful Great Basin of Nevada: Continue reading…
Joe Devney convincingly answers, “There is a famous photo from the aftermath of the 9/11 attacks in New York City. Three firefighters are raising an American flag over the rubble of the towers. The photo was even made into a U.S. postage stamp.
“I remember reading about someone who found a problem with the picture. All three firefighters were white. This person said the photo should be restaged. There should be a white firefighter, a black firefighter, and a Hispanic firefighter raising the flag. That is, change a record of history, falsify the event, because what actually happened is not what you wish had happened to give the correct unrelated cultural message.
“This person’s priorities were wrong. Three Americans had taken it upon themselves to make a statement by hoisting their flag at the scene of an attack on their country. And someone thought that two of them should be erased from the event and replaced by people who weren’t there.”
I love airplanes. I love travel. And I love this Delta commercial which is the embodiment of both.
Although United has come on strong this year, Delta remains my preferred airline for its reliability and affordability. Keep climbing.
“Writing an essay that started with a chicken in my shower turned out to be the most meaningful accomplishment of my life,” says Noelle Hancock. “It’s unfathomable and humbling, having strangers say you inspired them to leave a job, relationship, or place they weren’t happy in—even when others told them it was a terrible idea.”
Five years ago, Hancock left a $95,000 job and the capital of the world to scoop ice cream on the U.S. Virgin Island of Saint John. Why? She didn’t like her increasingly wired and phone-driven life in New York. Four quiet years later, an old friend asked her to state her reasonings in a story for Cosmopolitan. The story blew up. Continue reading…
I’m writing this at 30,000 feet just off the pacific coast of Nicaragua. Twenty minutes ago I left San Jose, Costa Rica on a Delta flight bound for Salt Lake City via Los Angeles.
I was in Costa Rica this week as a guest of the tourism department. They want me to write about all the reputable adventure here in my travel column for Paste Magazine. Thanks to the renowned canyoneering, rappelling, cliff jumping, rain forrest-ing, mountain biking, waterfalls, surfing, zip lining, Tarzan swinging, river rafting, and exotic fauna and wildlife—all within close proximity, mind you—I gladly will.
But as usual, encounters with new (and familiar) humans while here had the greatest impact on me. Here’s what I really learned from Costa Rica: Continue reading…
Here’s where my byline published last month:
The Network (aka Cisco magazine)
But oh! How I depend on them, including the ones not pictured.
“The bond that links your true family is not one of blood, but of respect and joy in each other’s life,” says Richard Bach. “A happy family is but an earlier heaven,” adds George Bernard Shaw.
I’m grateful for mine.
“Hi, human. I sell this thing (in my case writing) for a living because I believe in it. It’s benefited myself and others you may know. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”
I’ve been writing full time for 10 years now. Much of that time, if not half of the time, is spent asking people if I can write for them. In that sense, I’m either a writer who knows how to sell, or a seller who knows how to write.
Either way, I’ve followed the above pitch for the last decade. I don’t know if it’s the best sales approach, but it’s worked alright for me, and it’s one I feel is the most respectful.
Know a better way?
“Once the dump trucks and bulldozers have cleared away the rubble and a thousand funeral Masses have been said, once the streets are swept clean of ash and glass and the stores and monuments and airports reopen, once we have begun to explain this to our children and to ourselves, what will we do? What else but build new cathedrals, and if they are bombed, build some more. Because the faith is in the act of building, not the building itself, and no amount of terror can keep us from scraping the sky.”—Nancy Gibbs (written three days after the bombing of the Twin Towers, but before the big holes were “built” in their place)
I recently watched (Dis)Honesty: The Truth About Lies. This is what I learned:
Highly recommended. Four stars out of five.
Here’s what I wrote about last month:
The following people are giants in my eyes. Without their supportive shoulders and encouraging spirit, I would be at a disadvantage: Continue reading…
What grade would you give education technology? I asked around last month while reporting for Cisco.com.
The world wouldn’t be as amazing today if it weren’t for the combustable car engine, pictured at left.
But this engine is 100 years old, has a lot of moving parts that can fail, and isn’t nearly as simple, efficient, or as powerfully fast as the much simpler and smaller engine pictured at right—a newer Tesla motor that fits neatly between rear wheels.
“I think many people don’t realize what we are witnessing at the moment,” writes Quora expert Andrius Adamonis. “Several years from now, we will look back and think, ‘WOW! We used to have engines that were powered by small EXPLOSIONS inside!'”