I’m planning an upcoming story on some of the best desktop upgrades you can make but had to break to excitedly endorse these: The Klipsch ProMedia 2.1 speakers. They are THX certified and they sound magnificent.
If you’re a music lover, I think $150 is a small price to pay. These speakers have awakened my ears and made old music sound new again and new music sound even brighter, tighter, heavier, and clearer without the muddiness associated with most desktop speakers.
My family and I encountered the pictured sign recently while biking our river trail. Immediately the older children collectively remarked, “That’s sad.” My wife and I agreed. So we went home, grabbed some spray paint, and returned to censure the offending message and alert the authorities to replace the defaced sign.
By the looks of the handwriting, the up-to-no-gooders were probably teenagers and likely less-educated. Young minds exploring anti-social behavior rather than full-blown racists. Nevertheless, the words still stung. But I was proud of my children’s response. Not anger. Not over-reaction. Just concern and an immediate quest to right the wrong. Continue reading…
“For many of you who don’t have it all figured out it’s okay, that’s the same chair that I sat in. Enjoy the process of your search without succumbing to the pressure of the result. Trust your gut, keeping throwing darts at the dart board, don’t listen to the critics, and you will figure it out.”—Will Ferrell
The following was updated and adopted from a hired-speech I gave to a group of 50 portfolio CEOs and senior partners in June 2015 at the headquarters of NEA, the world’s largest venture capital firm.
Since 2005, I’ve written for half of the top 20 U.S. media publications and dozens of Fortune 100 companies as a featured contributor, branded storyteller, and retained content advisor. In that time, this is what I know for sure: marketing is the way you let people know you exist. Content marketing is the ongoing explanation for why they should care.
As a discipline, content marketing (or brand journalism, executive editorial, and thought leadership) is important, because it allows companies to persuade highly-informed buyers in an increasingly noisy world. Not only is it the fastest growing marketing strategy in recent years, it’s also the most effective for supplying search demand, engaging target audiences, enabling messaging, and satisfying the buyer’s need to read and inform themselves before making a purchase.
Best-selling author Marshall Karp used to work in advertising. But then he realized he didn’t like what he was doing because the original architect was a lousy planner.
“This rut that you’re stuck in, this life that you’re trapped in, who planned it?” he writes on Quora. “Not you. Most of us form our life’s plans shortly after high school. I was pushing 40 and still living the dream of some teenage kid.”
So he decided to switch careers and become a screenwriter and author. “My Act Two was conceived, written, produced, and directed by an adult. And I’m grateful for the insight that convinced him to take on the job.”
My wife and I were discussing gender equality over lunch today. On a scale of 1–10 (one being female dominate and 10 being male dominate), we both agreed that America today is probably around a 6.5/10 in favor of men.
That might vary a half point in either direction depending on what part of the country you live in. But overall I think that’s a fair assessment.
What will it take to get to an equal five? Two big things: equal pay for the same job and greater access to leadership roles. I’d also add being able to walk alone a night without fear of being assaulted, but my wife said that’s a tricky one. After all, how much of that perceived inequality is unfounded fear versus actual threat?
Either way, I’d say things are looking up for my daughters, wife, sisters, and mother and hope to be at or around a five within 10–20 years. What do you think?
Before I write another word, let the record show that I admire, appreciate, and even covet Tesla cars. Their instant torque, modern styling, simple engines, and overall innovation are a thing of beauty.
But there’s a fundamental problem with electric vehicles today: they’re all powered by dirty energy and heavily subsidized by government incentives, argues Berkeley physicist Richard Muller. “There is little to no environmental benefit, since in most of the world the electricity is derived from coal,” he writes. In fact, “an electric car in China produces more CO2 than does a gasoline car.”
Even in states such as California, where only 25% of their energy is renewable, we’re still along ways from sustainably clean cars. Obviously, we’ve made progress and don’t want to throw out the baby with the bath water. But Muller brings up a good point: Is 100 mpg gas mileage from combustable engines (which we’re approaching) more environmentally friendly than a 250 mpg coal-based electric vehicle?
For the time being, Muller argues no. “Prices of batteries have come down, but not nearly enough to negate the high cost of owning such a car.”
All of that could change, of course, with breakthrough gains in battery storage or clean energy. But for now, we’re still in the “Kickstarter” phase of electric vehicles. Exciting but not fail-proof.
Since the turn of the century, Platon has made a name for himself (a single one at that!) for his telling portraits of celebrities, especially politicians. As a fan of his work, these are my favorites: Continue reading…
My wife and I recently watched Manchester by the Sea. It’s a beautifully-acted but heart-wrenching story about a Boston man (played by Casey Affleck) that is left utterly devastated and largely alone after a careless act and some horrifying bad luck. In fact, it’s one of the saddest movies I’ve seen in years.
Although I appreciated the film, I forgot the importance of tragedy while exiting the theater. “For someone who is living in a comedy, is there any value in being reminded that life sucks sometimes?” I asked myself. “Is there any harm in solely watching movies with happy endings?”
I wholeheartedly agree with Cal physicist Richard Muller’s optimistic and informed answer to this question.
“Global warming does not threaten humans with extermination,” he writes. “In the history of the world, I would say now is the best time to be born. The problem of global warming is minuscule to the dangers faced by my parents when then had me (i.e. world wars, more tyrants, worse civil rights for minorities and women, more violence, poorer health, less economic wealth). We will handle global warming through mitigation and adaptation. Don’t deny your future children their opportunity to enter this wonderful world.”
I don’t think Muller, I, or any other optimists are delusional in that outlook. After all, history is on our side—humans are survivors, tinkerers, and self-improvers.
Statistically we’re collectively better off now than ever before. Read and try to refute this if you don’t believe me. There’s no looming threat suggesting others—only unfounded human fear, old age, or alarmists rooted in emotion (or self interest) rather than fact.
To find out why we’re quitting, what we learned, and what’s the future of manliness, listen here. Thanks to everyone who listened to, supported, and funded the show. I will miss it and hope you enjoy this last episode.
I was jogging last week and ran past a parked patrol car. A cop was in it.
I make it a habit to wave to everyone I encounter, so I cut the air with my hand and smiled. He waved back and flashed a big grin, as if I had just made his day—as if he rarely gets acknowledged by civilians.
Surprised by the effect it had, I started thinking of other people that might benefit from extra kindness. This is what I came up with: Continue reading…
Phil Knight seemingly had a lot of slick editors to help him write his wonderful book (4/5 stars) on the creation and rise of Nike. But his passion, character, and insightful war stories all ring true. These were my favorite excerpts:
What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.
Every runner knows this. You run and run, mile after mile, and you never quite know why. You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.
The Japanese believe climbing Fuji is a mystical experience, a ritual act of celebration, and I was overcome with a desire to climb it, right then. I wanted to ascend into the clouds. I decided to wait, however. I would return when I had something to celebrate.
After shaving, I put on my green Brooks Brothers suit and gave myself a pep talk. You are capable. You are confident. You can do this. You can DO this. Then I went to the wrong place.
With notable exception to most of Africa, the global economic playing field has been flattened (i.e. the world is flat)
Giving people remote access to collaborative tools, search engines, and billions of pages of information ensures that “the next innovations will come from all over Planet Flat.”
True education teaches students how to develop inquisitive minds (i.e. be curious, absorb as much as you can, seek answers to questions that inspire you)
America is losing its competitive edge of trust, stability, and entrepreneurial infrastructure (i.e. “its secret sauce”) because it’s increasingly becoming entitled, lazy, and out-collaborated by hungrier nations, Friedman argues. It also succumbed to fear-mongering after 9/11 instead of focusing on optimism and hope as it had done so well up to that point.
Globalization winners take care of their own, but they are also compassionate and considerate of others, not protectionists playing an illusionary zero-sum economic game (i.e. domestic manufacturing jobs).
Economic success is the result of hard work, thrift, honesty, patience, tenacity, and openness to adapt from others (i.e. “glocalization”)
Authoritarian Muslim countries (e.g. Egypt, Syria, Saudi Arabia, Pakistan, ISIS) have struggled to adapt to a flattening world because they don’t “glocalize.” More tolerant India, Turkey, Lebanon, Bahrain, Dubai, Indonesia, and Malaysia are notable exceptions to this rule, Friedman argues.
The roots of terrorism are based on religious fanaticism and an education system that condemns Western decadence to create an atmosphere of intolerance (rather than a “live and let live” mindset).
Although the U.S. still benefits from being the most dominate popular culture, globalization is is not the same as “Americanization” or American imperialism.
No two countries that are part of a major global supply chain, such as Dell or McDonald’s, will ever fight a war against each other so long as both remain in said supply chain (i.e. money talks more than peace talks).
Despite Friedman’s verbose and scatterbrain writing, his insights deserve four stars out of five.
I’m an enthusiastic Amazon, Apple, Uber, and Google user because they make my life easier. I don’t think twice before upping my Prime membership. In fact, I like these companies so much, I’ve even willing to pay a little extra for the convenience they offer.
But obsessive brand loyalty will ultimately hurt us, argue two ivy-league economists for USA Today. “Each of us can do our part to make sure Amazon and others never get to the point of ubiquitous domination. It might introduce a bit of hassle and inconvenience into your life, but only a tiny bit. But by taking on this challenge, you’ll be doing the job that antitrust authorities, in an ideal world, might take care of on our behalf – ensuring that consumers and workers, rather than the owners of capital and algorithms – get a piece of the surplus that’s created by new business ideas.”
Make no mistake, I’m a proud American capitalist. But I like it even more when companies compete for my business. “Think about those credit card teasers we all get,” the authors add. “As long as we keep businesses thinking they need to chase after us to try to lock us in, they’ll keep on handing us value rather than using it to pad their bottom line.”
If you agree, consider shopping with competing companies and platforms from time to time to keep your favorite companies on their toes, hungry for your business, and willing to let you keep a greater share of the value.
Clouds from my plane window somewhere over Nicaragua (courtesy Blake Snow)
My respect for clouds skyrocketed last year on two separate occasions.
The first was while flying home from France after hiking Mont Blanc with my long-time friend Wesley Lovvorn. Despite being about the same elevation as my beloved Wasatch Mountains, The Alps appear 2000-4000 feet taller due to greater topographical prominence. That is their valley floor is about 2000-4000 lower than the 4400 feet I live at in Provo. Consequently, the Alps looked like giants the first time I saw them. But not as giant as the cumulus clouds I flew through on the way home. Shortly after crossing into eastern Utah on the 10 hour flight from Paris to Salt Lake, my Delta plane felt like an insect flying into an endless mountain range of white, billowy water vapor. I’ve never seen anything so big. It was a beautiful and comforting sight to come home to.
I’m always writing down blog ideas. At the time of writing, I have 535 unpublished saved drafts. Most of these will never see the light of day. But some of them are worth sharing. In an effort to whittle that number down as fast as humanly possible, here are five things that have crossed my mind recently: Continue reading…
I’m by no means an expert on technology. But I’ve covered the industry long enough (since the mid ‘80s to be exact) to know that very few innovations really matter. The vast majority of mainstream releases are merely novel diversions that fail to fundamentally change our lives, let alone improve them.
They are the opposite of personal computers, the web/email combo, GPS directions, social media, high definition, touchscreen phones that double as cameras, YouTube, and increasingly voice search. Over the last thirty years, those are the real innovative heavyweights.
Although nothing released this year approaches that status—uneven virtual reality very much included—they are several gizmos released this year that excited and even enhanced my life on a near daily basis.
I asked myself that upon seeing Luke Spiller perform with The Struts for the first time. He had just finished ripping through the opening four songs of their recent set in Salt Lake City. Two singles. Two of his debut album’s most anthemic tracks. No stops or pauses in between songs. All in the first 15 minutes of a performance that would eventually double the running time of their only album plus one new song.
But unlike a punk act that similarly keeps the punches rolling, Spiller was wholly uninhibited on stage. He wore glittered capes and spandex. Shimmied his shoulders like Freddie Mercury. Calculated dramatic toe steps and emphatic kicks in every direction. Choreographed his carefully rehearsed movements to the music.
While observing all of this, I couldn’t decide if Spiller wanted to imitate Michael Jackson, Robert Plant, Prince, or Mick Jagger. On top of that, the size of his mouth suggests his mother may have slept with Steven Tyler during the British leg of Aerosmith’s Pump tour.
In a later interview after the show, he brushed off a facetious question about his outrageous showmanship. “That’s just what I am,” he told me. “It’s just what I enjoy.”
For lovers of live performances that make you forget the troubles at home, Spiller’s dramatic charisma is all for your gain. Continue reading…
You have one set of teeth, one set of knees, one set of lungs and one back. If you don’t take care of them, you can’t re-boot. You can get knee replacement surgery and you can get your teeth capped and wear dentures, or get new lungs, but it’s not the same as your originals. The back is much more tricky and if you damage it enough you’re never coming back from it.
You have one set of hands and feet. They are irreplaceable as is your brain. So if you damage them you’re never coming back from it.
Your body, in other words, is a one-off. You will never have another one as long as you live. If you start taking good care of it and you’re mindful in your 20’s, you’ll be far healthier and happier in your 50’s and beyond.”
My family and I recently returned from a weeklong road trip along U.S. Route 50 through Nevada. Famously dubbed “the loneliest road in America” by an unnamed AAA agent, the highway is as beautiful as it is devoid of life.
My column on the experience will publish next week. But one of the highlights was undoubtedly listening to rural country radio through much of it. And by rural I mean no more than four FM stations at any time; two of which were gospel, one talk radio, and one country.
Because our rental car’s auxiliary music jack didn’t work, these are the best songs we listened to while cruising through the beautiful Great Basin of Nevada: Continue reading…
Joe Devney convincingly answers, “There is a famous photo from the aftermath of the 9/11 attacks in New York City. Three firefighters are raising an American flag over the rubble of the towers. The photo was even made into a U.S. postage stamp.
“I remember reading about someone who found a problem with the picture. All three firefighters were white. This person said the photo should be restaged. There should be a white firefighter, a black firefighter, and a Hispanic firefighter raising the flag. That is, change a record of history, falsify the event, because what actually happened is not what you wish had happened to give the correct unrelated cultural message.
“This person’s priorities were wrong. Three Americans had taken it upon themselves to make a statement by hoisting their flag at the scene of an attack on their country. And someone thought that two of them should be erased from the event and replaced by people who weren’t there.”
“Writing an essay that started with a chicken in my shower turned out to be the most meaningful accomplishment of my life,” says Noelle Hancock. “It’s unfathomable and humbling, having strangers say you inspired them to leave a job, relationship, or place they weren’t happy in—even when others told them it was a terrible idea.”
Five years ago, Hancock left a $95,000 job and the capital of the world to scoop ice cream on the U.S. Virgin Island of Saint John. Why? She didn’t like her increasingly wired and phone-driven life in New York. Four quiet years later, an old friend asked her to state her reasonings in a story for Cosmopolitan. The story blew up. Continue reading…
I’m writing this at 30,000 feet just off the pacific coast of Nicaragua. Twenty minutes ago I left San Jose, Costa Rica on a Delta flight bound for Salt Lake City via Los Angeles.
I was in Costa Rica this week as a guest of the tourism department. They want me to write about all the reputable adventure here in my travel column for Paste Magazine. Thanks to the renowned canyoneering, rappelling, cliff jumping, rain forrest-ing, mountain biking, waterfalls, surfing, zip lining, Tarzan swinging, river rafting, and exotic fauna and wildlife—all within close proximity, mind you—I gladly will.
But as usual, encounters with new (and familiar) humans while here had the greatest impact on me. Here’s what I really learned from Costa Rica: Continue reading…
“Hi, human. I sell this thing (in my case writing) for a living because I believe in it. It’s benefited myself and others you may know. Are you the right person to pitch? If no, do you know someone who is? If yes, is now a good time?”
I’ve been writing full time for 10 years now. Much of that time, if not half of the time, is spent asking people if I can write for them. In that sense, I’m either a writer who knows how to sell, or a seller who knows how to write.
Either way, I’ve followed the above pitch for the last decade. I don’t know if it’s the best sales approach, but it’s worked alright for me, and it’s one I feel is the most respectful.
“Once the dump trucks and bulldozers have cleared away the rubble and a thousand funeral Masses have been said, once the streets are swept clean of ash and glass and the stores and monuments and airports reopen, once we have begun to explain this to our children and to ourselves, what will we do? What else but build new cathedrals, and if they are bombed, build some more. Because the faith is in the act of building, not the building itself, and no amount of terror can keep us from scraping the sky.”—Nancy Gibbs (written three days after the bombing of the Twin Towers, but before the big holes were “built” in their place)
Honor codes, moral self-reminders before brushing with temptation, and asking others to be honest in tempting situations can reduce dishonesty to almost zero, researchers found.
People are increasingly dishonest as they distance themselves from tangible things (i.e. its easier to steal digital money than tangible money, and it’s easier to cheat in golf by kicking your ball while looking away as opposed to picking it up). To heighten honesty, look at ill behavior right in the face before doing it.
Everybody is dishonest. Everybody. And all nationalities are equally dishonest, researchers found. It’s just that foreign cultures feel more dishonest because they cheat in unfamiliar ways.
Scandinavian economies and The U.S. have the world’s highest levels of social trust—Africa and South America the least, which has a dramatic effect in the size and health of those respective economies.
Bankers cheat twice as much as politicians. Lying can be appropriate when it’s done for the good of others as opposed to selfish reasons and only if the truth wouldn’t later upset the person that was deceived (i.e. telling a hysterical passenger on a crashing plane that you’re an aeronautics engineer and everything is going to be okay or lying to your children to keep them out of imminent danger or harm’s way).
The world wouldn’t be as amazing today if it weren’t for the combustable car engine, pictured at left.
But this engine is 100 years old, has a lot of moving parts that can fail, and isn’t nearly as simple, efficient, or as powerfully fast as the much simpler and smaller engine pictured at right—a newer Tesla motor that fits neatly between rear wheels.
“I think many people don’t realize what we are witnessing at the moment,” writes Quora expert Andrius Adamonis. “Several years from now, we will look back and think, ‘WOW! We used to have engines that were powered by small EXPLOSIONS inside!'”
To improve the future of education, America must focus on science, technology, engineering, and math fields (aka STEM). We must also meet, if not exceed, international test scores.
Or should we?
Said focus has increasingly been criticized in recent years—ironically due to a lack of scientific evidence. After researching “hundreds” of reports from the past six decades, for instance, Robert Charette of The Institute of Electrical and Electronics Engineers said the so-called STEM shortage “is a myth.”
Does .99 cent pricing really work? Wouldn’t it be easier to round everything to the nearest dollar?
The answer to both those questions is a resounding “yes.” Although it would be easier to round up, stores use so-called psychological pricing because it demonstrably boosts sales by 8%, according to one study of 60,000 mail-order catalogs.
In short, the 30,000 customers that received rounded up pricing spent 8% less than the 30,000 catalog recipients of 99 cent pricing. (Note: The two catalogs were identical except for pricing.)
Granted, this study was performed 20 years ago. But with those kind of gains, the trend is sure to stick around for a long time.
I don’t always study philosophy, but when I do, I make it count.
Case in point: A friend and I were recently discussing the human condition over email. Exhilarating stuff, I know. I’ll skip to the best part.
Basically, we decided that humans struggle to internalize both complex and simple realizations. Complex ones because they’re harder to grasp, and simple takeaways because we’re usually too distracted by temptations, desires, and pleasures to see them through, even if we believe in them (or so argues Aristotle; more on him later).
At this point, I asked my buddy, “So if humans struggle to comprehend both complex and simple ideas, what in the HELL are we good at?”
His reply, “Entertainment. And nothing else.” Full stop. The gravity and strategic double periods of his remark made me do this:
At which point I enrolled in a 36-course undergraduate class from Smith College. Not exactly. But I did download the audible version of the class, The Meaning of Life: Perspectives from the World’s Greatest Thinkers, from Amazon!
Having already graduated (go, fight, win!), I did this solely for my own enlightenment. Little did I know how much impact professor Jay Garfield’s masterful curriculum would have on my worldview, existential outlook, and shared beliefs with others.
Where should you spend most of your time? For maximum enjoyment, biggest impact, and lifelong fulfillment, the magic happens in the urgent/not important quadrant of President Eisenhower’s popular Decision Matrix.
Take nurturing a child or business, for example. Both are critical but rarely demand your immediate attention.
In other words, quality time is never urgent. Fostering future sales is easy to put off, especially when current income is steady.
Obviously Eisenhower’s matrix isn’t the end-all, be-all of decision making. But I believe the most successful people in life—both personally and professionally—are the ones that ignore non-critical/non-urgent distractions the most. They don’t check or even react to their “inbox” as much as others, opting instead to focus on forward-thinking but non-urgent tasks.
And they delegate or otherwise prioritize urgent but unimportant tasks better than most.
My talented friend Davey Saunders is at it again. The below was first appeared on his Facebook page and is republished here with his permission. Pessimists are encouraged to skip this post.
Metaphorical waves roll into our lives on a pretty regular basis.
Emotional. Physical. Mental. Spiritual. Some we are able to ride out, some we can tuck under, and some break right on top of us —driving us helplessly into the water and currents beneath, until we regain our senses and are able to right ourselves again.
Some waves are rogue, and some come in sets that seem to have no end. There are times I have been, literally and figuratively, pulled from the grasp of the relentless seas. And there are times when I thought I had already drowned.
I am not upset by the challenges the ocean brings. If there was no water, how would I learn to swim? If there was no current to fight, how would I build the strength to hold on? And if there were no waves, how would I ever learn to surf?
So let them come. Let them bring their wrath and their might.
Just remember: with each shove and push from the waves, we are brought closer to shore. And then suddenly we find the furious roar that used to beat us down is now the very soothing sound of the surf… playing its sweet rhythms as we rest in the sand.
The world is full of qualitative statements. Exaggerations. Subjectiveness that cannot be measured. The people that make such statements are easily forgotten.
Quantitative statements, on the other hand, leave an impression. They measure your place in life. My father taught me this at an early age.
When I was nine years old, I ran a fast 400 meter dash, which is no easy feat. The thing about the 400 is not a lot of people run it. It’s difficult, because it’s not quite a sprint and not quite a distance race. As such, few amateurs compete in it. At least that was the case when I ran it.
So my father encouraged me to run the 400. I did. All the way to the ’88 state finals. Here’s how it happened: Continue reading…
This writing by Kathryn Schulz on what it means to be American is beautiful:
Over and over, we forget what being American means. The radical premise of our nation is that one people can be made from many, yet in each new generation we find reasons to limit who those “many” can be—to wall off access to America, literally or figuratively. That impulse usually finds its roots in claims about who we used to be, but nativist nostalgia is a fantasy. We have always been a pluralist nation, with a past far richer and stranger than we choose to recall. Back when the streets of Sheridan were still dirt and Zarif Khan was still young, the Muslim who made his living selling Mexican food in the Wild West would put up a tamale for stakes and race local cowboys barefoot down Main Street. History does not record who won.
Dumfounded by the beauty of the surrounding Italian Alps
I just returned from a 10 day, 85 mile, three country hike around Mont Blanc. I’ll publish a full report of the epic G Adventures expedition to my column next month. Until then, I hope you enjoy these photos I took: Continue reading…
In recent years, a new ideology has emerged. It is this: work-life balance is impossible; therefore, humanity must embrace work-life blending instead.
I tried work-life blending for six years before we ever called it that. I’m here to tell you it stinks and is largely a pipe dream—nothing more than a new term coined by self-absorbed workaholics to justify their personal regrets, negligence, and imbalances in life.
The below short story entitled “Birthday Cake” was written by my friend Josh Ray (under pseudonym) and published with his permission. I hope you enjoy it as much as I do.
I got a birthday. I suppose everybody does, and it comes around every year at the same time. That’s the way they do. Mine’s in November, but I don’t suppose that matters much one way or the other for this story. Anyway, I’m gonna tell you about two birthdays I had in particular. Continue reading…
Oil will not run out for a very long time. If or when it eventually does, we will just manufacture it from coal. That’s according to respected UC Berkley physicist Richard Muller.
Granted, Muller is neither an energy expert or clairvoyant. But as a top Quora writer, he’s one of the most educated and smartest persons I’ve read on a range of subjects.
So what might the future of energy look like? Because it runs circles around the power and convenience of other energy sources—seriously, oil’s potency is remarkable—the black gooey substance will remain the go-to-source for mobile transportation with nuclear powering an increasing amount of the grid. Continue reading…
Here’s some scientifically tabulated advice. They’re called the top five regrets of the dying. In short, a nurse that took care of lots of people on their deathbeds asked and recorded their most common regrets. They are as follows, along with my pithy commentary: Continue reading…
As someone who’s written hundreds of articles for fancy publications, I’m often asked the best way to land free publicity.
Outside of knowing when you have truly have something that’s noteworthy and knowing which audiences are most likely to find your something relevant, my colleague Josh Steimle recently wrote about the subject for Entrepreneur; specifically how to get great PR in 15 minutes per day.
Josh was kind enough to interview and quote me in the article. This is what I said: “Indirect PR pitches are the best way to increase your chances of a media placement. Rather than talking about yourself, explain a larger trend that might interest the journalist or publication you’re pitching, complete with stats, anecdotes and data.
“Your contribution should be only part of the story. Doing so not only makes the press’s job easier but demonstrates greater objectivity, further increasing your chances of a placement.”
In my experience as someone being pitched, that approach leads to a lot more placements.
For most of my 20s, I largely existed to leave my mark upon the world and strike it rich. In order to achieve those goals, I labored through the day and voluntarily burned the midnight oil. In other words, I lived to work—how cliche of me!
As I approached 30, something happened. I experienced what I call my Montana Moment—cheesy, but catchy! I realized that my double life as a work-a-holic and present husband and father could no longer be sustained.
“Obviously, user review repositories such as TripAdvisor, Yelp, and Google are a net gain for people in need of lodging, a delicious meal, or a new tool, gadget, or surprise to solve their current problem. But as we increasingly turn to big, crowd-funded data to help us stay informed and avoid buyer’s remorse, we need to be thinking of better ways to get the most up-to-date and accurate information available while also rewarding the efforts of those who aim to please us.”
I recently completed a $150 DNA test for a story I’m working on. Without going into too much detail, this is what I learned:
I’m healthy. Of 36 diseases tested, I’m not a carrier of any problematic genes. Phew!
I’m 99.9% European. That’s code for “white privilege.”
I’m ordinary. For example, I’m a normal sleeper. And although we were all Born to Run, my muscles are more “sprinter” than “endurance” type.
I got confirmation of what I’ve already observed. For instance, I don’t posses the bald gene, I’m not hairy, my ring finger is longer than my index, my second toe is longer than my big toe, I have wet earwax, and my skin is fair. Go figure!
Genes are overrated. Like my favorite sci-fi move so eloquently proves, our genes do not define who we are or how we choose to live. Yes, DNA is important and can have a big impact on our circumstance. But it does not determine our destiny or who we chose to become with the cards we’ve been dealt.
In the early 1900s, bananas may have been named the world’s first superfood. At the time, even The American Medical Association praised them for being “sealed by nature in practically germ-proof packages.”*
Although still one of the most nutrient-dense foods you can eat, bananas are no longer consider a superfood. (I eat one every morning, however, as they’re always in season). Trendy things like acai berries, green tea, quinoa, kale and other manufactured foods are. It’s gotten so out of hand, that the FDA issued a warning letter recently about falsely advertised “superfoods.” As of 2007, the European Union has prohibited food makers from using the term “superfood.”
So how can we distinguish marketing hype from science when seeking out nutrient-rich foods? Highbrow did just that recently. This is what they came up with—the top 10 superfoods backed by science. Continue reading…
Its economy is bigger than the next four national economies combined. Its military spends more than the next 20 nations combined. Its human rights and democracy record are admired throughout the world. And in terms of pop culture, it’s arguably the “coolest” nation on the planet.
For the record, I don’t consider myself a great writer. I’m certainly an effective, efficient, and sometimes amusing one. But I wouldn’t say great. The below, on the other hand, written by my friend Davey Saunders and published with his permission is great. I hope you enjoy it.
I’ve spoken highly about bluetooth speakers before, including the original UE Boom, Mega Boom, and Cambridge Audio. Like 21st century boomboxes, they bring music to life because they’re easy to pair with your phone and go anywhere.
This month, Ultimate Ears sent me a UE Boom 2 in the hopes I’d publicize it, which I’m doing now. Not because they asked me to. But because it maintains the full and deep sound of the original (although not as bumping as the Mega or as rich as the Cambridge) with twice the wireless range, a little more battery life, and pause and skip functions right on the speaker. That alone makes it a no-brainer consideration for budgets between $100-200.
That said, UE are giving away a limited edition Boom 2 (pictured) to blakesnow.com readers. Here are the official rules:
You must reside in the U.S. (sorry international readers)
You must share your favorite underrated or under-appreciated artist of all time in the below comments and convincingly explain why they deserve more airplay.
That’s it. I’ll announce and publish my favorite entry on May 15 and the speaker will ship shortly thereafter.
Humans — either insecure or work-in-progress ones, myself very much included — often combat ignorance with ignorance. They fight prejudice with prejudice. They hypocritcaly label others as bigoted before crushing their own intolerance.
Keep a journal. Because they remind us of our thoughts and feelings as well as photographs remind us of people, places, and things.
Say “no” to distractions. I’ve started doing this already by avoiding the news. Instead of consuming news in the morning, afternoon, and night, I now only read three newsletter summaries from my three favorite sources. This frees a massive amount of time without missing the most important stories to my work.
Hire a professional coach. I did this a few years ago and it nearly doubled my sales. After become complacent recently, I need to do this again.
A happy wife is a happy life. Or so goes a popular adage.
This goes both ways, of course. But I suspect the saying is written primarily for men because we probably fail as spouses more often than women.
Either way, what’s the key to successful marriage?
First and foremost, always pretend you’re still courting your spouse, writes popular Quora author and Cal physicist Richard Muller. “Seduce. Entertain. Be nice,” he says. “Do all those things you did when you were trying to win her over.”
That means taking a sexual interest in them (not just maintenance, mind you—that’s not love-making), making them laugh, smile, and feel good about themselves, and respecting them no matter what (as opposed to misjudging, resenting, or objectifying them).
Lastly, “Don’t take them for granted, ever,” Muller says. Do this long enough and you’ll probably get divorced.
In other words, surprise them. Marriage is not a given. Do all you can to earn your keep. Contribute. Give. Don’t just take. Be the spouse you’d like to have.
I sigh every time I see toilet paper hanging under the spool as opposed to over. Toilet paper orientation is a big deal. So big I sometimes switch offending rolls mid bowel movement. It’s one of my OCD indulgences.
But spool orientation is more than just preference. Researcher Barry Sinrod found that 68% of Americans roll over. In fact, 60% of those who earn $50,000 a year or more roll over. Meanwhile, 73% of those who earned less than $20,000 roll under.
When asked what his research proves, Sinrod replied, “I don’t know, but it’s sure interesting.”
I’ll give it a shot. Rolling over conserves more paper. It’s not as easy to let it fly, but it offers better control. Under, on the other hand, is easier. Similarly, making less than $20,000 a year is easier than $50,000.
Granted, being underprivileged isn’t always about taking the easy road, even though it is some of the time. And 40% of middle class and higher roll under. But that’s the best I can come up with.
My wife and I asked and answered five simple questions over a picnic lunch on our sun-drenched driveway today. Most of our answers are closely aligned. This is what I came up with:
What things do you value most in life?
Happiness, which is largely derived from my wife (aka love life), my experiences, my children, the food I eat, the friends I play with, my work as a writer, and my faith.
What is your biggest achievement so far?
Marriage, children, and getting hired by and published in fancy media and blue-chip company publications.
Where do you want to be in five years?
Same house, all the kids in school, still healthy, discoverer of at least five new hobbies, published non-fiction author, discoverer of five new friends, sailor, visitor of all seven continents (Antarctica, Asia, and Australia still pending). My wife answered, “Skiing every weekday with friends, more involved in the community.”
I read the latter this month and was in awe of the actual book within a book. Admittedly, Goldman is a remarkably creative, funny, and powerful writer. But the literary mechanism he uses to set up, interject, and conclude the beloved ’80s story — in this case pretending to be a humbled author searching for his next great hit by abridging “the good parts version” of another fictional author’s larger work — detracts from an otherwise five-star effort.
I suspect even Goldman realized this when writing his award-wining screenplay for the actual movie 14 years after publishing the book. Instead of his original, confusing, and over-the-top author trope, Goldman instead opts for the much cleaner “grandpa reading the story to his sick grandson” setting.
Either way, Goldman is a sarcastic genius. And I’m glad he finally got it right. Four stars out of five. Would have awarded it five stars had it not been for the above oversight.
If you do read it, skip the setup, treat Goldman’s interjections as author’s notes, and head straight for the exceptional story of true love, Inigo’s heartwarming backstory that is strong enough to stand on its own, and dozens of beautiful passages like this:
The woman who emerged was a trifle thinner, a great deal wiser, an ocean sadder. This one understood the nature of pain, and beneath the glory of her features, there was character, and a sure knowledge of suffering.
The rope seemed almost alive, the greatest of all water serpents heading at last for home.
His eyes bulged wide, full of horror and pain. It was glorious. If you like that kind of thing.
I really do think that love is the best thing in the world, except for cough drops. But I also have to say, for the umpty-umpth time, that life isn’t fair. It’s just fairer than death, that’s all.
Content marketing has been around for centuries—ever since the first newspaper figured out they could sell ad space against stories that interested people. But it wasn’t until the last few years—even after mostly failed corporate blogging efforts—that content marketing has become a staple of modern marketing budgets in the social media age.
Consequently, commercial brands, communication departments, and Fortune 500 marketing arms are hiring former journalists, editors, and content strategists at an astonishing rate. One well-known software maker I consult for even has a bona fide news department. The place bustles like the New York Times newsroom. Their editorial content is generating executive interest and finding traction with online audiences.
That said, we’re still in the wild west of content marketing. Here are 10 ways to lay claim on the new frontier. Continue reading…