BATON ROUGE, La. – While most U.S. cities push biotech to drive economic growth, one municipality is using video games to do the same — Baton Rouge, Louisiana. It’s an unlikely match, given the establishment of California as the nation’s video game capital, but one the fast-growing Southern city is convinced will be its future just the same.
The interest in bringing video game developers to Baton Rouge started in 2005, prior to Hurricane Katrina, to complement the area’s strong ties to film production. Louisiana is currently third in U.S. film production after California and New York, says the Baton Rouge Area Chamber, which saw the overlapping opportunity of video games and acted on it.