Blake Snow

writer-for-hire, content marketer, bestselling author

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
It looks like you're new. Click here to learn more.

Tagged garbage langauge

Resist the temptation: Why corporate speak is insecure garbage language

This story by Molly Young on why corporations speak nonsense is the best thing I’ve read in a long-time:

But unlike garbage, which we contain in wastebaskets and landfills, the hideous nature of these words — their facility to warp and impede communication — is also their purpose. Garbage language permeates the ways we think of our jobs and shapes our identities as workers. It is obvious that the point is concealment; it is less obvious what so many of us are trying to hide.

I’m partially biased because I spend a lot of my time helping companies talk like humans instead of broken computers. And I suppose I might not have a job if humans always spoke clearly:

When we adopt words that connect us to a larger project — that simultaneously fold us into an institutional organism and insist on that institution’s worthiness — it is easier to pretend that our jobs are more interesting than they seem. Empowerment language is a self-marketing asset as much as anything else: a way of selling our jobs back to ourselves.

Either way, I think this is a must-read. I enjoyed every word—well, the non-garbage ones at least.