Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged live events

Embedded video is the new live blog

In the mid 2000s, live blogging was all the rage. Since streaming video was still in its infancy, a live blog was the only way you could get real-time updates of an event from a remote location. It was a great recourse, as onlookers could react, comment, and update each other in real-time.

Today, live blogging is mostly useless. Take this year’s E3, for example. Every game company either streamed their live press conference or had a partner do it for them, most of which could be embedded and streamed live to your own website or blog. Nevertheless, every major blog I came across continued to perpetuate the “live blog” like it was still an asset to the reader.

Unsurprisingly, comments have decreased on these live blogs because no one really cares anymore. The solution: Just slap a live video embed on your site and be done with it. You’ll still get all the reader participation you had before and cut down your workload.