After music, I spend a lot of free time watching movies. Because Hollywood’s “big five” movie studios produce 90% of all major films, I see the following logos a lot. Most of us do. While every major studio makes great movies, these are my favorite intro logos (or title cards” in cinema-speak) ranked from best to worst:
- Universal Pictures. The oldest major (and second biggest) movie studio title card is also the best. It builds suspense, has the best fanfare music, is booming with bass, and just looks awesome. I love it.
- 20th Century Studios (owned by Disney). Another classic with perfect panning, motion, and music. Not as epic as Universal, but close.
- Walt Disney Pictures. I would have put Warner Bros. ahead of Disney here, but since the former recently changed their logo to something that looks more like a TV logo, Disney Pictures takes the third spot. It’s the most fantastic, if not busiest, one and brings out the inner kid in me.
- Warner Bros. Pictures. The older, darker Warner Bros. logo was much better in my opinion. But this new, brighter title card still pays homage to Hollywood’s largest physical studio. Great music too.
- Paramount Pictures. I really like the flying stars and soaring peak that was purportedly pattered after Pfeifferhorn mountain in my native Utah. But the music is even more boring than Columbia. For this, the logo of the biggest movie studio takes the fourth spot.
- Columbia Pictures (owned by Sony). I love Columbia (the mascot for America) but this logo doesn’t move me at all. Still seems dated and boring. At least they made Karate Kid and all those terrific Tarantino films.