Blake Snow

writer-for-hire, content guy, bestselling author

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7 questions to consider for naming a company

My slightly modified and summarized questions for developing a good company name from a previous 9 Rules article:

  1. Is the company name distinct?
  2. Is it short and sweet (brevity)?
  3. Is it relative, or appropriate?
  4. Is it easy to remember?
  5. Could it become popular? (be honest with yourself, ace)
  6. Can you extend the name’s use?
  7. Can it be trade marked?

Answer those with feedback from outsiders, and you’ll be well on your way towards an effective company name. As a parting shot, don’t sweat your company name too much: a name means nothing unless the backing entity has credibility and adds value to the customer.