I don’t care for Pepsi or Arby’s but this is brilliant cross promotion
[youtube]https://www.youtube.com/watch?v=Jv5StAv77Dg[/youtube]
Arby’s has the meats, they have Pepsi, and they have subtlety. This is powerful advertising, enough to make a non-fan like myself spread the word. That and Ving Rhames’ voice is spellbinding.