Despite its recent troubles, General Motors is the luckiest company in the world over the next few weeks according to Jalopnik. The car-loving blog — while heavily praising the movie’s entertainment value– says the highly-anticipated Transformers movie is basically a 144-minute commercial for GM. From the article:

“What makes this arrangement so amazing is that GM didn’t pay Paramount a single dime to get it done. That’s right — not a single penny changed hands between the big n’ beefy automaker and the big n’ beefy studio. Sure, GM provided some in-kind contributions of concept vehicles and the like, and of course they’ve got their own marketing budget running their own marketing campaign — but unlike other automakers, they didn’t drop a single pence into Paramount’s pocket for the privilege of having themselves featured in a movie [aimed at the coveted 15-35 male demographic, you know, the ones that buy a lot of cars] about cars that change into robots.”

Lucky…

NOTE: Transformers looks incredible! At first I thought the movie and its premise seemed too lame for the big screen, not to mention juvenile and over the top. But after seeing (and hearing) the amazing CG, cinematics, and deep sound, I cannot wait to see this film. “Autobots, transform. And roll out!” (spoiler-free review here)