Outsourcing your Super Bowl commercial to a user audience?
User-generated Super Bowl commercials, not to mention the mass amount of YouTube and online publicity, begin now for the world’s most link-to blog, Engadget. The gadget blog is soliciting home-grown commercials from its audience for airing during this year’s Super Bowl in exchange for a $3,500 laptop. Not a bad idea, regardless of the $2.5M 30 second spot.
Disclaimer: I write for AOL’s Weblogs Inc., the parent company of Engadget.