The background behind the Puma and Adidas shoe brands is pretty amazing. I had no idea that both companies spawned from one company started by two brothers from the same town. Apparently there was an argument between the two, they split, formed their own companies, and a family feud still exists some 60 years later.

From the article: “Each company is still located on either side of the small river that splits the [small German town of Herzogenaurach] in two, and because most citizens work for either one or the other companies, different schools, restaurants, bakers and shops have evolved over time to accommodate the feuding factions. Puma workers simply do not associate with Adidas people.”

Don’t wear Nike’s if you’re in Herzogenaurach anytime soon.

Full article here [Strategic Name Development]