The Cyclical Nature of Cool ⛷️
I can tell you the exact moment snowboarding became cool. It was in 1985 when James Bond fastened helicopter shrapnel to his feet and rode down a mountain on a makeshift snowboard while a bunch of goons on skis struggled to keep up.
I can also tell you the exact moment it became uncool—at least in my world. While discussing the upcoming winter season recently with two millennials, I doubted my age after both of them grew up skiing since, “snowboarding is what my old man does.”
“If I still snowboard, does that make me an old man?” I asked myself. Continue reading…