Blake Snow

writer-for-hire, content guy, bestselling author

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The Crazy World of Domain Real Estate

Business 2.0 has an insightful article on “Domainers” and “type-in” traffic. A domainer is an individual that buys up domain names, and then monetizes them by referring the type-in traffic to advertisers. A type-in is simply someone that manually types in a desired search phrase directly into a rather than going through a search engine. Type-ins are said to make up about 15% of internet search.

From the article: “I have one laptop, no employees, and no product whatsoever — none! This is magic. Magic, he claims, that’s earning him $2 million a year.”

(Source: Business 2.0)

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