Blake Snow

writer-for-hire, content guy, bestselling author

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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The most elegant web design I’ve seen in a decade

Screen shot 2012-03-13 at 4.52.28 PM

You can’t tell by just looking at it. But click the above screen capture for what I consider the most elegant web behavior I’ve seen in a decade.

I call it scripted scrolling, and it makes scrolling more experiential and interactive without sacrificing user control of timing and cadence. Here’s an extreme, overkill example, which quickly gets confusing by being too much of a good thing.

But overall, scripted scrolling is lovely. My next redesign will definitely incorporate it in elegant moderation.