Performancing explores the continuing idea that SEO has little to do with “tricks” and more to do with three things: copywriting, links, and online networking. From the article: “It’s become harder and harder over the last few years to game Google, and many SEO’s are now wondering if it’s time to give up trying to ‘manipulate’ G results and simply start feeding Google more of what it wants — the unfortunate result of which is a huge increase in workload, namely copywriting and Linkbaiting.”

Content optimization agencies, here we come.