Steve Pavlina writes: “Having been a non-employee for about 14 years now, I’ve made my share of stupid business mistakes. I’ve also coached a number of people to start their own businesses, and I’ve seen many of them make similar mistakes.”

Here’s his list of mistakes:

1. Selling to the wrong people.
2. Spending too much money.
3. Spending too little money.
4. Putting on a fake front.
5. Assuming a signed contract will be honored.
6. Going against your intuition.
7. Being too formal.
8. Sacrificing your personality quirks.
9. Failing to focus on value creation.
10. Failing to optimize.

I couldn’t agree more with number 1 on the list. In the past three years, I’ve learned this the hard way, but I think I’m finally getting it down. What do you relate too?