Type design that should go away and die
I finished reading Designing With Type over the weekend. In addition to providing useful tips, the resource book reminded me of type design techniques that I loath, which include (but are not limited to) the following:
- Double spacing after a period. I don’t care what your fifth-grade teacher taught you: never ever double space after a period. Thanks to improved technology, we don’t have to jerry-rig sentence spacing like typewriters did. One space suffices.
- Underlining. Another antiquity from the typewriter days, underlining is a manual technique copywriters used to emphasis a word or sentence by returning to a previously typed section and underlining it with the underscore character (_). There’s no longer any use for it, even in web links (because we have color links). Use italics, a quieter, more readable alternative to highlighting. But use them sparingly, please — like once or twice max for any given document.
- In-line bolding. Using bold as display type — as I’m doing here to separate bullet points — is fine. But you should rarely use it under normal formatting circumstances or text type (between 5-14 points) which is meant to be read. The act disrupts readability. Your copy will speak for itself, provided it has something to say. Use less text to underscore the important parts instead (i.e. don’t block quote an entire section of an article and bold two sentences; paraphrase then quote your favorite two sentences without bolding).
- Capital letters in headlines. Whenever you write a headline, treat it like you would any sentence without a period — don’t capitalize every word (or even just the important ones). For example, the title of this post is “Type design that should go away and die,” not “Type Design that Should Go Away and Die.” Though well-intentioned, the latter is clunky and not as legible as the former.
- Tiny text. I’ve said it before: never use tiny text on websites or documents that are meant to be read, which is almost all of them. This makes for uncomfortable reading, and studies cited in the above book show that readers are less likely to read your copy if it’s written in ridiculously small text. Do you want to be read or not?
- Mixing typefaces. As a general rule, never use more than two different fonts in single document or web page. San serif fonts look good as display type, serif fonts (you know, the kind with little feet) work best for reading lots of text because it’s easier for the human eye to distinguish different letters.
- Modern typefaces. Never use Bodoni or a similarly classified font, unless your making display type for The New Yorker or designing a brochure to look like a 1920’s ad. Old style, transitional, or san serif types are preferred (by me at least).
BONUS: Some quick type design techniques that I’d like to see more of: drop caps (especially on long web pages), callouts or pull quotes (a more elegant way of calling attention to important text), serif fonts for long pages, and sparing use of strikethroughs.
What other typography techniques should go away and die?
9 Comments
papyrus. it should go away.
Great post, Blake.
I disagree on one thing. Years of journalism classes have irreversibly forced double-spacing after a period into my head. I much prefer it that way.
And I award you ten points for the headline rule. Apart from proper nouns, no word should be capitalized in a headline. This is a pet peeve for me.
This isn’t really typographical, but incorrect comma usage is another problem untrained writers are seemingly impervious to, specifically when using items in a series. For instance, a series of three requires one comma.
Correct: Blake, Derek and David write for Infendo.
Incorrect: Blake, Derek, and David write for Infendo.
Kudos on the post, Blake. Better grammar, punctuation and typography should be strived for by anyone who writes for an audience. The blogosphere should take note; just because you have something to say doesn’t mean you can write it improperly.
Derek describes an Oxford comma. I grew up with them (and double spaces after a period) so they’re like a dialect to me.
I’m all about oxford commas too, David (also called serial commas). They read phonetically better — Blake (pause) Derek (pause) and David, instead of only one pause. Both the Associated Press and Vampire Weekend (and now Derek) are wrong in their opposition of the Oxford.
I think we should use the exclamation point as a period! It makes for a more enthusiastic read!!!
I’m with Blake on double spacing after a period. I find it especially annoying in the web world because HTML will only render one space regardless (unless you start adding non-breaking spaces which becomes even more annoying).
On underlining, I find it necessary for links simply because the majority of links are underlined, and users expect links to conform to a norm. It’s noble to try to buck that trend, but I feel it detracts from usability.
The other interesting thing this post brings up is, just by looking at the comments, how much opinions differ on the subject. I’m with Blake, I like the oxford comma.
Here’s one that I’ve started seeing: a period after parenthesis. Ex./ Search for “search term”.
I have lots of comments on this post. But since I am at work, I’ll keep this one short. Serial commas (Oxford commas) are significant and necessary. Not only does text sound better when read (besides, even if there is no serial comma, you still make the serial-comma-pause when reading aloud), the serial comma is very significant in reducing ambiguity, particularly in legal writing.
I also have strong feelings about whether the punctuation mark should be included within the closing quotation mark or after the mark. The American style is to include it within, even if the period is not part of the quotation. For example, prior to my earlier comment, I searched Google for “serial commas.” The English version is to put the period outside the closing quotation mark when it is not a part of the quotation (I searched Google for “serial commas”.; that construction makes sense to me. After all, I technically searched for “serial commas” and not “serial commas.”.
Hm. I like two spaces after periods. I don’t know if it’s necessary or not, but I personally like the rule. As for capitalization in headlines, I like the title case. There isn’t really any evidence that sentence case is more usable or accessible. I could see how each would be more usable in certain situations, but I suppose as long as your usage of caps is consistent, it doesn’t really matter.
Other than those two things, I agree with your rules. Making text bold is probably one of the items you listed that bothers me the most. Once people start putting words in boldface font, they tend to go overboard — kind of the way people overuse highlighters in college textbooks . . . Agh!
Nice post, Blake. How could I not like it?