Website Stroke of Genius (Pun Intended)
A painter from Switzerland, Sala, is selling 1000 paintings online of the first 1000 numbers on a first come first serve basis. The selling price of each painting is calculated like this:
Initial discount: 90%.
Current discount: 80%.
The discount will decrease by an absolute 10% for every 100 paintings sold.
Min. price: $40.
So far, the man has sold 271 paintings. This guy just gets it. Expect his website, 1000 Paintings to be a case study on virality, internet marketing, scarcity, urgency, and the tipping point. It’s brilliant, and I’m contemplating which number to buy (500 was already sold). Take a look at this site, and soak up the internet genius that it is…
3 Comments
Oh, I get it. I had to go to the Web site to really get to the bottom of things. So the paintings are the numbers. That’s actually pretty good. I mean, the next logical step from painting a red dot on a white canvas is to paint a blue number.
What’s next? A purple letter? Hey . . .
Blake, thanks for the tip with the yellow cabs. I’m actually heading for NYC tomorrow, I shall remember your post 😉
Oh, and thanks a lot for the kind words regardin onethousandpaintings.com
@sara: everybody’s expecting letters, which means it’s definitely not going to be letters – too obvious!
Sala
I bought one of the paintings but I forgot the number. I think it was 855 who knows. Anyway this dude has to make some cash.