What is viral marketing?
“Viral is the opposite of brute force. The more force you use, the less viral it becomes.” – Maker of the Blair Witch Project
It’s amazing how many marketers talk about virality, but aren’t even close to getting it. In reality, I’m not even sure a marketer can produce something viral… It just happens by building a great product that gives the end user so much ownership or interest they want to be the ones sharing it. Marketers, generally speaking, always try to force something. It takes force to glamorize a product or service.
3 Comments
The wife and I were just talking about this while watching TV the other night. We were saying something very similar to your quote from Mr. The Blair Witch.
So many ads on TV are overly abstract, but are far too obvious about it. You can’t manufacturer a phenomenon .. at least one that doesn’t eventually fold back in on itself.
Generally speaking, meaning I’m not sure if small business has to force it. Granted they can’t “manufacturer a phenom” like David says (no one can), but small business is a whole different ball game than mass marketing.
generally speaking, always?