Who spilled politics on my video game?
Gamepro.com — If it’s in the game, it’s in the game.
For U.S. senator Barack Obama, that means being the first presidential candidate to buy ad space inside a video game.
According to the Associated Press, Obama’s mug can now be seen in nine different EA games connected to the internet, including Madden NFL 09 and Burnout Paradise, in an effort to appeal to the hard-to-reach 18 to 34 year-old male demographic.
3 Comments
my eyes hurt from rolling them so much… this is lame.
this is what I call Baracking the Casbah. I read an article somewhere else stating that it won’t be long before we have a President who grew up playing video games so I guess this is a logical step before that day comes.
greatest marketing campaign of all time