Blake Snow

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Tagged e3 2007

GigaOM: Game Biz Loves Casual Games

Santa Monica, California – If there was one buzzword at this year’s E3, it was “casual gaming” in all its synonymous varieties: family-friendly games, games for everyone, usability, intuitive controls, and accessibility, to name a few. Almost every game maker in attendance had casual gaming on their briefing agenda, even if only name-dropping the idea.

There’s no need to be coy; Nintendo’s Wii is directly to blame for the recent surge in interest of casual gaming and its much larger audience outside of hardcore gamers. Interestingly, that reality is transcending consoles, something that is sure to excite independent developers looking to avoid unfavorable licensing terms. Highlights from the E3/casual gaming convergence after the break.

Continue reading at GigaOM…