Blake Snow

writer-for-hire, bestselling author, executive content guy

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged gamification

Remember when Tom Sawyer tricked his peers into whitewashing a fence?

He did it by persuaded his friends that it would be a joyous privilege to whitewash a fence. Tom discovered, as Twain explained, “that Work consists of whatever a body is obliged to do, and that Play consists of whatever a body is not obliged to do.” Turn work into a game and people will play.