Blake Snow

content advisor, recognized journalist, bodacious writer-for-hire

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged hype

Don’t believe the hype: These 5 ingredients make “tech” companies

As a long-time tech journalist, I’ve noticed an interesting trend over the years. Companies who aren’t really tech companies will call themselves that anyway.

This is becauseĀ “tech” is a lot like “new,” “free,” or “sale.” These words get people’s attention. So a lot of companies say they’re “tech” for the free publicity.

One such company is WeWork, a real-estate company that leases short and long-term office space stocked with free beer, cool lighting, and a community-for-hire for remote workers like myself. Continue reading…