John C. Dvorak, a good but rather quirky writer at times, has a great article on why disruptive technology is just a bunch of business rubbish.

Disruptive technology is a term coined by Harvard Business School professor Clayton Christensen. He claims it to be an innovation that comes in cheaper, and is better than current technology. The disruptive technology then supposedly replaces the older technology. Only problem is, there is no real evidence supporting this idea.

Quote from Dvorak: “There is no such thing as a disruptive technology. There are inventions and new ideas, many of which fail while others succeed. That’s it. This concept [of disruptive technology] only services venture capitalists who need a new term for the PowerPoint show to sucker investors.”

Can we stop with the cliches and false ideas as to how to make more money in business? The equation is simple:

Consumer Need + Quality Product + Great Service = Happy Customer. That yields happy profits. (more oversimplied business equations coming soon!)

It’s funny how many businesses forget the first ingredient in the equation…