Among other things, I’ve been working as a media consultant for the state of Utah this year — specifically related to Utah Lake. To help promote the lake as a tax-funded and public resource, I helped officials launch and now maintain a new editorialized website at utahlake.gov (pictured).

Local media, however, isn’t a fan — at least not yet — and rightfully criticized the site’s birth warts. “Government officials have launched a website aimed at helping locals stay home to vacation on Utah Lake, but the launch hit rough waters,” wrote Caleb Warnock, reporting for the Daily Herald. “On Wednesday, repeated attempts to find recreation information were greeted with this message: ‘The page you were looking for could not be found.'”

Not only did the site launch with broken links, there were a few proofreading errors too, not to mention editing notes that were never meant to be made public.

Kind of embarrassing. Continue reading…