Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

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You can sign up for a free subscription to CMO Magazine by clicking here. The magazine is filled with good marketing advice and has some of the thickest/nicest paper this side of the Mississippi. Just fill out the request form and you’ll be on your way.

I usually despise free internet offers, cause they tend to sell your information, therefore never making the offer free. This one is worth the pickup though.

Disruptive Technology or Disruptive Myth?

John C. Dvorak, a good but rather quirky writer at times, has a great article on why disruptive technology is just a bunch of business rubbish.

Disruptive technology is a term coined by Harvard Business School professor Clayton Christensen. He claims it to be an innovation that comes in cheaper, and is better than current technology. The disruptive technology then supposedly replaces the older technology. Only problem is, there is no real evidence supporting this idea.

Quote from Dvorak: “There is no such thing as a disruptive technology. There are inventions and new ideas, many of which fail while others succeed. That’s it. This concept [of disruptive technology] only services venture capitalists who need a new term for the PowerPoint show to sucker investors.”

Can we stop with the cliches and false ideas as to how to make more money in business? The equation is simple:

Consumer Need + Quality Product + Great Service = Happy Customer. That yields happy profits. (more oversimplied business equations coming soon!)

It’s funny how many businesses forget the first ingredient in the equation…

New Griffio Desktop

Okay, i’ll take it easy on the Griffio promotions, but in the meantime, download our new delicious desktop wallpaper for your enjoyment.

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Griffio: What’s in a name?

griffio-logoI get asked now and then how I came up with the name of my company, Griffio. Here’s the answer:

In the summer of 2003, Dave Andersen (my first partner) and I were trying to decide on a name for our new web company. We created a long list of prospective words. Some good. Some not. Some flat out silly.

Anyhoo, I was reading an article one day by an Italian author named Griffo. At that time, I was also mentoring with a gentleman from Experio (now known as Hitachi Consulting). I liked the “io” in Experio and the “g” in Griffo. So I experimented with the two words until Griffio came out. The name stuck. Armed with an art degree, my sister Lexia told me to emphasize the “g” in the logomark. That stuck, too.

So there you have it. That’s how Griffio came to be.

Baseball Begins…

Yeah, yeah, yeah, i know. Steriods this, steriods that. But despite the cheating of several star players, it is still a great game. Nothing beats eating chilly dawgs smoothered in brown mustard at Turner Field. Anyway, the point of this posting is the excitement I have for a close friend of mine from middle school, Matt Holiday.

He made it to the big leagues last year due to an injury of another player. He started hitting well (even some HR’s and a grand slam) and just like that, he’s now starting for the Colorado Rockies in left field. The wife and I watch him play every now and then on Fox Sports as I muddle under my breath, “shoulda been a baseball player…” But hey, I love my job and the people i work with, so no complaints.

PLAY BALL!!!

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Bloggers = Jounalists?

 

Okay, this might be somewhat of a dated topic, but should biased, opinionated web loggers enjoy the same protection as so called “non-biased, but they really are biased” journalists? Apple Computer seems to think not in wake of their recent litigation against bloggers who got the computer company ruffled when they took the steam out of their new ipods and imacs.

Let me know your thoughts on this one… Do bloggers deserved to be treated as new amateur journalists of the new era? As for me, it is yet to be determined. (Sara, this goes for you too!)

“PFG – pretty freakin good”