Blake Snow

writer-for-hire, content guy, bestselling author

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Pepsi should fire their creative agency. Here’s proof.

New Pepsi can with new and old logos

At the very least, the team responsible for making the hideous new logo look like a Pepsi-fied version of Strong Sad. Why didn’t the company just refresh their packaging without the logo change? The new cans, and even the “Pepsi” logotype, look slick — I’ll give them that — but they would’ve looked much better with the original, classic logo. Here’s a mock-up I made to prove the point. But what do I care: Coke tastes way better, no?

See also: YouTube: The rebranding of Pepsi