The Timex easy reader is the best watch I’ve ever owned. The reason: The clock typography is perfectly weighted, sized, and immediately recognizable. You might say a watch is just a watch, or that the time it takes to discern one analog clock from another is immaterial.

It’s not.

After using my smoking hot Puma watch for a year, the milliseconds gained in using the Easy Reader is noticeable. Not enough to lengthen my day. But from a user experience, it just feels right.

I’ll still reach for my Puma for style and casual reasons. But for everything else, I prefer the Easy Reader. Know what font it is by chance? It looks like its from the Bookman family, but I haven’t found an exact match.