The following was updated and adopted from a recent hired-speech I gave to a group of 50 CEOs and partners at the headquarters of NEA, the world’s largest venture capital firm.
Since 2005, I’ve written for half of the top 20 U.S. media and dozens of Fortune 100 companies as a seasoned writer-for-hire, content marketer, and best-selling author. From those experiences, this is what I know for sure: marketing is the way you let people know you exist. Content marketing is the ongoing explanation for why they should care.
As a discipline, branded journalism, thought leadership, and executive editorial is important, because it allows companies to persuade highly-informed buyers in an increasingly noisy world. Not only is it the fastest growing marketing budget, it’s also the most effective for satisfying search demand, engaging audiences, and satiating a buyer’s need to read and inform themselves before making a purchase.
What surprises people most that engage me? Here are the top five: Continue reading…